# Luxury Fragranced Dog Care Jo Malone London Creates a Scented Shampoo for Dogs with WildWash By Mursal Rahman | Written with AI assistance | Published 2026-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-shampoo-trend References: [cosmeticsbusiness](https://cosmeticsbusiness.com/jo-malone-london-breaks-into-dog-grooming-with-dog-shampoo) & [newswire](https://www.newswire.ca/news-releases/introducing-jo-malone-london-x-wildwash-dog-shampoo-821484754.html)  Luxury fragranced dog care is extending premium scent experiences to pets through Jo Malone London’s collaboration with British pet-care brand WildWash. The Orange & Cedarwood Dog Shampoo combines naturally derived essential oils of orange and cedarwood in a cleansing formula designed to freshen dogs’ coats and leave them with added shine. Each 285ml bottle also features one of four dog-breed illustrations, with online customers receiving a surprise design while in-store shoppers can select specific versions while supplies last. For Jo Malone London, the collaboration extends its fragrance-led lifestyle positioning into the growing [premium pet-care space](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company) without requiring the brand to develop pet expertise independently. WildWash contributes established grooming knowledge while Jo Malone brings its [luxury scent identity](https://www.trendhunter.com/trends/amber-labdanum-cologne-intense) and retail presence. The [collectible packaging](https://www.trendhunter.com/trends/jo-malone-fun-games) can also encourage gifting and repeat purchases, demonstrating how fragrance brands can reach pet owners through elevated products that connect personal-care rituals with pet-care routines. Image Credit: Jo Malone London ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 69% | Activity: 49% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Luxury Pet Rituals:** Premium grooming products are reframing pet care as an extension of owner self-care, creating space for high-margin offerings that blend function, emotion, and lifestyle identity. - **Fragrance-led Extensions:** Scent-focused brands are moving beyond personal use into adjacent household and pet categories, where recognizable olfactory signatures can strengthen loyalty and broaden everyday relevance. - **Collectible Pet Packaging:** Limited or illustrated packaging adds a gifting and repeat-purchase layer to functional pet products, turning routine replenishment into a more brand-driven experience. ### Where This Applies - **Pet Care:** The premiumization of shampoos, grooming, and wellness products is expanding the category toward luxury positioning that appeals to owners seeking elevated care standards. - **Fragrance:** Collaborations with specialist partners allow scent houses to enter new lifestyle segments while preserving brand equity and reducing category-specific development barriers. - **Luxury Retail:** Pet-focused extensions offer luxury retailers a pathway into emotionally resonant purchases that combine personalization, collectibility, and everyday utility. ## Related on Trend Hunter - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/tamburins-sunshine.md) - [Fragrance-Forward Laundry Detergents](https://www.trendhunter.com/trends/guests-on-earth-x-ds-durga.md) - [Dog-Friendly Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-for-dogs.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Clinically-Formulated Dog Essentials](https://www.trendhunter.com/trends/goldie-dog-essentials.md) - [Perfume-Inspired Laundry Duos](https://www.trendhunter.com/trends/laundry-shampoo-and-conditioner.md)