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# Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads

By Michael Nieto | Published 2013-11-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dog-shampoo-ads
References: [dog-milk](http://dog-milk.com/wildwash-natural-dog-shampoo)

The WildWash Natural dog shampoo gives your friendly canine a luxurious bath. WildWash has created a bizarre campaign for its new line of [natural dog shampoo](https://www.trendhunter.com/trends/woof-gang-cosmetics) that features human male models with dog-inspired hair. The men displayed in each printed ad are depicted with interesting canine hairstyles. Their hairstyle resembles a types of dog that can be identified as a poodle, for example. They are also styled with color and enhanced textured to define to look of each hairstyle.

Wildwash aims to make a fun reference to humans looking like dogs as if they were to use this shampoo. “WildWash is known for being the UK’s first all-natural pet grooming company, boasting 3 Star certification from ASCAS ([Animal Shampoo and Cosmetics Association Standards](https://www.trendhunter.com/trends/animal-intelligence)),” according to its founder Andrew Cooper. WildWash definitley sets the bar for creating the most [humorous dog shampoo ads](https://www.trendhunter.com/trends/moist-humor).

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 80% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### Key Themes Behind This Trend

- **Human-animal Hybrid Ads:** Brands can create campaigns that feature humans with animal-inspired hairstyles or characteristics to create a fun and humorous approach to their products.
- **All-natural Pet Grooming Products:** Companies can cater to the growing demand for eco-friendly and ethical pet grooming products by developing all-natural lines of shampoos and other grooming products.
- **Humorous Advertising:** Brands can take a lighthearted and humorous approach to marketing their products, creating engaging and memorable ads that will resonate with consumers.

### Where This Applies

- **Pet Grooming:** Companies in the pet grooming industry can tap into the trend of all-natural and eco-friendly grooming products to meet the growing demand for sustainable pet care products.
- **Fashion:** Fashion brands could develop animal-inspired hairstyles or characteristics for their clothing line for consumers who like unique fashion trends.
- **Advertising:** Advertising agencies can focus on creating humorous and engaging campaigns with unique and memorable elements that will help their clients' products stand out in a crowded market.

## Related on Trend Hunter

- [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md)
- [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md)
- [Calming Dog Shampoo Collections](https://www.trendhunter.com/trends/dotdotpet.md)
- [Eco-Friendly Pet Washes](https://www.trendhunter.com/trends/washbar.md)
- [Gentle Organic Dog Soaps](https://www.trendhunter.com/trends/gentle-bar.md)
- [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)
- [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md)
- [Salon-Quality Pet Shampoos](https://www.trendhunter.com/trends/fur-bebe.md)
- [Organic Pet Dry Shampoos](https://www.trendhunter.com/trends/honest-paws.md)