# Dog Bandana-Blankets iL CANE's Stylish Two-in-One Dog Scarf Unfolds Into a Towel By Laura McQuarrie | Published 2017-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-scarf References: [dog-milk](http://dog-milk.com/modern-dog-accessories-from-il-cane/) & [ilcanecollection](https://www.ilcanecollection.com/products/twofer-towel) iL CANE's dog scarf is a functional, fashion-forward alternative to many [neck accessories for dogs](https://www.trendhunter.com/trends/pet-passion) that are purely decorative. While many [bandanas for dogs](https://www.trendhunter.com/trends/bow-print-pet-collection) serve as little more than fun ways to dress up a pet, iL CANE's Twofer Towel takes the form of a neck wrap for dogs that can also be used as a towel. The towel itself is made of 100% cotton and can be used to put a protective layer like a blanket between surfaces and one's dog. As iL CANE suggests, it can also be dampened and used to [cool a pet in the heat](https://www.trendhunter.com/trends/ocean-flow), or it may also be used as a wrap to carry a dog's favorite toy. A dollar from the purchase of every Twofer Towel is put towards the BCSPCA. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Functional Dog Accessories:** The trend of functional dog accessories is disrupting the pet industry by offering products that serve a practical purpose. - **Multi-functional Products:** The trend of multi-functional products is creating disruptive innovation opportunities by combining different functions into a single item, as seen in the Twofer Towel. - **Socially Conscious Purchases:** The trend of socially conscious purchases is driving innovation in the pet industry, as demonstrated by the donation made from the purchase of the Twofer Towel. ### Who This Affects Most - **Pet Accessories:** The pet accessories industry has an opportunity to capitalize on the trend of functional dog accessories by developing innovative products that serve a practical purpose. - **Home Goods:** The home goods industry can explore disruptive innovation opportunities by creating multi-functional products like the Twofer Towel that can be used for various purposes. - **Nonprofit Organizations:** The nonprofit organization industry can leverage the trend of socially conscious purchases by partnering with businesses to create products that support charitable causes. ## Related on Trend Hunter - [Comfy Pet-Inspired Blankets](https://www.trendhunter.com/trends/foggy-dog.md) - [Stylish Waterproof Dog Accessories](https://www.trendhunter.com/trends/waterproof-dog-leashes.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Multi-Use Dog Beds](https://www.trendhunter.com/trends/foldable-human-dog-bed.md) - [Three-in-One Pet Beds](https://www.trendhunter.com/trends/multifunctional-pet-bed-design.md) - [Multifunctional Pet Leash Accessories](https://www.trendhunter.com/trends/slide-dangbler.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [First-Aid Dog Collars](https://www.trendhunter.com/trends/uncharted-supply-wolf-pack.md) - [Multi-Functional Pet Beds](https://www.trendhunter.com/trends/multifunctional-pet-beds.md)