# Stylish Dog Raincoats Fetch & Follow's Weatherproof Pet Jackets Keep Animals Warm and Dry By Riley von Niessen | Published 2016-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-raincoats References: [dog-milk](http://dog-milk.com/stylish-waterproof-jackets-from-fetch-follow/) & [fetchandfollow](http://www.fetchandfollow.co.uk/collections/clothing) 'Fetch & Follow' is a lifestyle brand for pet owners who are looking to spoil their canine companions with high-end apparel that's also [eco-friendly](https://www.trendhunter.com/trends/premium-pet-accessories1) -- some of which includes a selection of dog raincoats. Available for canines of all sizes, Fetch & Follow's apparel is both fashionable and functional -- fusing modern designs with special cuts to ensure that pets are always comfortable. While some are more basic in pattern, others feature bold yellow colorways for a classic look and camouflage prints that are accented with bright orange. In addition to its dog raincoats, Fetch & Follow also offers a number of accessories to go along with them. Such items include neckerchiefs that come accessorized with playful pom-poms and a number of [lavish collars](https://www.trendhunter.com/trends/dog-accessories-collection). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Pet Apparel:** Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes for pet apparel to meet the growing demand for eco-friendly products. - **Fashionable and Functional Designs:** Disruptive innovation opportunity: Combine stylish designs with functional features in pet apparel, such as special cuts and comfortable fabrics, to cater to pet owners seeking both aesthetics and practicality. - **Accessories for Pet Apparel:** Disruptive innovation opportunity: Create unique and playful accessories for pet apparel, such as neckerchiefs with playful pom-poms, to enhance the overall style and customization options for pet owners. ### Where This Applies - **Pet Fashion:** Disruptive innovation opportunity: Explore innovative materials and designs for pet apparel, collars, and accessories to meet the increasing demand for stylish and personalized pet fashion. - **Sustainable Manufacturing:** Disruptive innovation opportunity: Develop sustainable manufacturing processes and sourcing methods for pet apparel and accessories to align with the growing consumer interest in eco-friendly products. - **Pet Retail and E-commerce:** Disruptive innovation opportunity: Capitalize on the growing market of pet owners seeking high-quality pet apparel and accessories by creating online platforms or curated stores dedicated to pet fashion and lifestyle products. ## Related on Trend Hunter - [Stylish Waterproof Dog Accessories](https://www.trendhunter.com/trends/waterproof-dog-leashes.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Comfy Pet-Inspired Blankets](https://www.trendhunter.com/trends/foggy-dog.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Protective Workwear Dog Jackets](https://www.trendhunter.com/trends/dog-chore-coat.md)