# Made-to-Measure Pet Clothing The Bastards Dog Rain Coat is Adjusted to a Pet's Specific Size By Michael Hemsworth | Published 2021-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-rain-coat References: [werd](https://www.werd.com/58606/keep-your-doggo-dry-with-bastards-all-weather-wear/) & [bastardsdogwear](https://www.bastardsdogwear.com/) The Bastards dog rain coat is a customizable accessory for pets that will help them to stay dry and look their best when inclement weather hits. The dog garment is constructed with [premium materials](https://www.trendhunter.com/trends/premium-pet-accessories1) and is made-to-measure due to the varied size that canines can have to ensure the best fit possible. The coat is designed as a [two-piece jacket](https://www.trendhunter.com/trends/convertible-padded-coat) that will pair well with a variety of different fur varieties to make it as comfortable as possible for any pooch. The Bastards dog rain coat is priced starting at $70 and makes use of a very thin material that won't add too much additional heft to a dog, while still enabling weatherproof functionalities. The jacket can thus also compress down to make it travel-friendly. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Custom-fit Pet Clothing:** There is an opportunity to create more customizable clothing and accessories for pets, as pet owners increasingly treat them as family members. - **Weatherproof Pet Accessories:** Developing more functional and stylish weatherproof pet accessories can appeal to pet owners who like to take their dogs out in any weather. - **Travel-friendly Pet Clothing:** Creating lightweight and compressible pet clothing can meet the needs of pet owners who like to take their furry friends on the go. ### Where This Applies - **Pet Apparel:** The pet apparel industry can adapt to the trend of customizable and functional clothing for pets. - **Outdoor Gear:** Companies in the outdoor gear industry can expand their product line to include weatherproof pet accessories. - **Travel Accessories:** The travel accessories industry can venture into developing products for pets, such as lightweight and compressible pet clothing. ## Related on Trend Hunter - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Protective Workwear Dog Jackets](https://www.trendhunter.com/trends/dog-chore-coat.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Utilitarian Convertible Coats](https://www.trendhunter.com/trends/convertible-padded-coat.md) - [Streetwear-Informed Pet Strollers](https://www.trendhunter.com/trends/airbuggy-1.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Seamlessly Adjustable Dog Harnesses](https://www.trendhunter.com/trends/adjustable-dog-harness.md)