# Dog Racing Unleashed America's Fastest Chihuahua By Alex Covert | Published 2007-09-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/dog-racing-unleashed-americas-fastest-chihuahua References: [petco](http://www.petco.com/petcounleashed) [PETCO](https://www.trendhunter.com/trends/petco-love) recently held the 3rd Annual National Chihuahua Race in which 15 regional winners competed. The 4-1/2 pound, 2-year-old pup named Maddy came out victorious. What does Maddy get? She gets bragging rights, a trophy, a one-year supply of [Royal Canin Chihuahua](https://www.trendhunter.com/trends/royal-canin-cafe-frenchie) dog food and a $300 PETCO Gift Card. **Implications** - though owning a pet once meant that a person simply had constant companionship, it now means so much more. There is an array of pet personifying products that a pet owner can purchase, along with gourmet dog food and [chihuahua sports](https://www.trendhunter.com/trends/minds-best-friend) as seen here. This signifies the beginning of a possibly lucrative, persistent market of specialty pet products. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Specialty Pet Products:** The trend towards personifying pets and purchasing specialty products for them opens up opportunities for disruptive innovation. - **Pet Sport Competitions:** The rise of pet sport competitions like chihuahua racing creates a new avenue for innovation in the pet industry. - **Gourmet Pet Food:** The availability and popularity of gourmet pet food encourages innovation in the pet food industry. ### Who This Affects Most - **Pet Products Industry:** The growth of specialty pet products presents opportunities for innovation for businesses in this industry. - **Pet Sports Industry:** The rise of pet sport competitions creates new opportunities for businesses in this industry to innovate and provide exciting experiences for pet owners. - **Pet Food Industry:** The trend towards gourmet pet food presents opportunities for innovation in this industry. ## Related on Trend Hunter - [Virtual Pet Races](https://www.trendhunter.com/trends/purina-arena-pet-racing.md) - [Dog-Centric Root Beer Campaigns](https://www.trendhunter.com/trends/last-dog-standing.md) - [Canine-Friendly Sporting Events](https://www.trendhunter.com/trends/caninefriendly-sporting-events.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Breed-Specific Dog Meals](https://www.trendhunter.com/trends/dog-food-formula.md) - [Premium Pet-Friendly Getaways](https://www.trendhunter.com/trends/ultimutt-giveaway.md) - [Sports-Themed Pet Products](https://www.trendhunter.com/trends/petsmart-team-usa.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md)