# Domestic Pet Meat Ads These Anti-Dog Meat Ads Shed Light on Thailand's Vulnerable Street Dogs By Laura McQuarrie | Published 2013-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dog-meat References: [designtaxi](http://designtaxi.com/news/360803/Brilliantly-Ads-Shed-Light-On-The-Dog-Meat-Trade-In-Thailand/) & [adsoftheworld](http://adsoftheworld.com/media/print/unidog_dog_1) These striking UniDog ads protest the consumption of dog meat. The streets of [Thailand](https://www.trendhunter.com/trends/what-ai-can-save) are rampant with street dogs and UniDog is an organization designed to care for these ownerless pets and rescue them from the dog meat industry. These [anti-dog meat ads](https://www.trendhunter.com/trends/food-lion1) were created for UniDog by ad agencies [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) and Proximity, Thailand. The series features dogs with their heads coming out of bowls with a small line of copy that reads: "25 million dogs are killed for food each year." The images are seen from the perspective of a human looking down on these dogs. The bowl collars that the dogs wear is reminiscent of the protective collars worn after a medical procedure, which creates even more empathy in the viewer because the dogs appear to be so vulnerable. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Anti-animal Consumption Movement:** As more consumers become aware of the impact of their food choices on animals, opportunities arise for companies to enter the market with plant-based alternatives and alternative protein sources. - **Pet Rescue and Adoption:** With a growing number of stray dogs, there is a need for organizations and businesses to develop innovative ways of rescuing and rehabilitating these pets, and create more awareness about the benefits of adopting rather than buying pets. - **Activism in Advertising:** Consumers are increasingly looking to support brands with a meaningful social impact, presenting opportunities for companies to create powerful advertising campaigns with a cause-related message. ### Industries Being Reshaped - **Plant-based Food Industry:** As consumers become more aware of the impact of animal consumption, there is an opportunity for plant-based food companies to innovate and expand the range of products offered. - **Pet Care Industry:** With the growing number of pets, there is an opportunity for pet care companies to create more innovative products and services to better serve this market. - **Advertising Industry:** The growing focus on social responsibility and activism in advertising presents an opportunity for ad agencies to develop more powerful and meaningful campaigns for brands. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Tie-Shaped Dog Treats](https://www.trendhunter.com/trends/kfc-bone-tie.md) - [Dog Food Topper Campaigns](https://www.trendhunter.com/trends/skip-the-sauce-challenge.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Dog-Friendly Instant Noodles](https://www.trendhunter.com/trends/noodles-for-dogs.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md)