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# Wine for Dogs
Dog Lovers Wine Collection

By Susan Hartzler | Published 2009-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dog-lovers-wine-collection
References: [dogloverswineclub](http://www.dogloverswineclub.com)

Wine for dogs? You bet. The Dog Lovers Wine Club is offering the Vicktory Dogs Wine Collection, a [two-case set](https://www.trendhunter.com/trends/curated-european-wine). The wine honors 22 dogs that were rescued from Michael Vick's dogfighting ring.

The Dog Lovers Wine Club was started by the CarivintÃ¢s Winery as a place to buy [premium wine](https://www.trendhunter.com/trends/curated-icons) where owners' could celebrate with their dogs. Proceeds from the vintage's offerings will go to an anti-dogfighting initiative from [Best Friends Animal Society](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy).

**Implications** - In many households, dogs are treated as family members rather than mere pets; when the news broke of Michael Vick's dogfighting ring, pet lovers around the country sprung into action, funding philanthropic initiatives to raise awareness for abused pets.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 20% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Premium Pet Products:** Opportunity for businesses to develop high-quality products specifically designed for pets, catering to the increasing demand for treating pets as family members.
- **Philanthropic Consumerism:** A rising trend of consumers making purchasing decisions based on their desire to support causes and initiatives they believe in, creating opportunities for businesses to align with social impact missions.
- **Innovation in Animal Welfare:** The need for innovative solutions to address issues related to animal welfare alongside growing public concern for animal rights presents opportunities for businesses to create disruptive products and services.

### Industries Being Reshaped

- **Pet Products Industry:** The pet products industry can explore developing premium and customized products that cater to the growing demand of pet owners treating their pets as family members.
- **Wine Industry:** Wineries can create unique wine collections that support social causes, appealing to consumers who want to support initiatives they believe in.
- **Animal Welfare Industry:** Businesses in the animal welfare industry can develop innovative solutions and initiatives to address issues related to animal abuse and neglect.

## Related on Trend Hunter

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- [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md)