# Vegan Dog Grooming Kits This Humorously Branded Dog Grooming Product Provides Many Functions By Mishal Omar | Published 2016-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-grooming-kit References: [thedieline](http://www.thedieline.com/blog/2016/12/2/shoo-x-dog-grooming-kit) & [shooshampoo](https://www.shooshampoo.com/) The 'Shoo X' dog grooming kit provides pet owners with a playful way of ensuring that their dogs remain clean, comfortable and healthy. The kit's identity was designed by the creative agency 'One is Five,' which chose to use simple and humorous branding to promote the products. The kit comes with five different items for dogs -- a scrub, a wash, a cleanser, a laundry detergent and an odor spray. The bottles they come in are [simple and black in color](https://www.trendhunter.com/trends/furminator), with one word on each that labels its purpose. The brand uses humorous photos to promote the dog grooming kit, comparing humans and dogs for each individual product. The products are [all-natural, vegan](https://www.trendhunter.com/trends/mrs-meyers-for-pets) and do not contain alcohol or chemicals. By using natural products, promoting a comprehensive cleanliness approach and using humor, One is Five was able to create a successful brand identity for this kit. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Playful Branding:** Using simple and humorous branding to promote dog grooming products creates a unique and engaging customer experience. - **Comprehensive Cleanliness:** Providing multiple products for different aspects of dog grooming ensures that pet owners can maintain their dogs' cleanliness effectively. - **Natural and Vegan Products:** Offering all-natural and vegan dog grooming products appeals to environmentally conscious and health-conscious pet owners. ### Sectors Adopting This - **Pet Care:** The pet care industry can capitalize on the demand for innovative and playful dog grooming products. - **Eco-friendly Products:** The eco-friendly products industry can meet the growing demand for natural and vegan dog grooming products. - **Creative Branding:** The creative branding industry can provide unique and humorous branding solutions for dog grooming products. ## Related on Trend Hunter - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md) - [Sensitive Dog Shampoos](https://www.trendhunter.com/trends/sensitive-dog-shampoo.md) - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md) - [Soothing Pet Grooming Products](https://www.trendhunter.com/trends/soothing-pet-grooming.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Salon-Quality Pet Grooming Products](https://www.trendhunter.com/trends/woof-gang-cosmetics.md) - [Deodorizing Dog Shampoos](https://www.trendhunter.com/trends/dogtopia-spa.md) - [Comprehensive Pet Grooming Kits](https://www.trendhunter.com/trends/pet-grooming-kit.md) - [Sensitivity-Focused Dog Lines](https://www.trendhunter.com/trends/cleohooman.md)