# Pet-Friendly Diners The 'MicroChippy' is a Dog-Friendly Restaurant for Canines and Owners By Laura McQuarrie | Published 2016-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dog-friendly-restaurant References: [eventmagazine](http://www.eventmagazine.co.uk/dogs-trust-launch-microchippy-valentines-day/brands/article/1381394) & [dogstrust.org.uk](https://www.dogstrust.org.uk/) For Valentine's Day this year, Dogs Trust is opening up a pop-up dog-friendly restaurant where pet owners and dogs can dine at the same tables. As a charity that specializes in dog welfare, Dogs Trust is teaming up with hot dog and champagne bar Bubbledogs to create a custom menu. This will include a special-edition dog-friendly hot dog, as well as items that are fit for human consumption. As for the design of the diner, there will be booths, bean bag loungers for dogs and plenty of non-slip bowls to prevent messes where possible. The pop-up restaurant in London is set to open on the Valentine's Day weekend, aiming to raise awareness of a new microchip legislation that will require that dog owners to have their pets tagged and their registered addresses updated. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Dog-friendly Dining:** Creating pet-friendly restaurants that both humans and dogs can enjoy together. - **Customized Pet Menus:** Developing specialized menus for pets to enjoy alongside their owners at restaurants and cafes. - **Pet-inclusive Design:** Incorporating functional and comfortable designs and features to accommodate pets in restaurant settings. ### Who This Affects Most - **Hospitality:** The hospitality industry has the opportunity to attract pet-owning customers by offering pet-friendly dining options. - **Pet Care:** Pet care businesses can expand their offerings to include pet-friendly dining experiences. - **Restaurants and Bars:** Restaurants and bars can tap into a new market by offering pet-friendly menus and accommodations for customers who prefer to bring their pets along. ## Related on Trend Hunter - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend.md) - [Canine-Friendly Restaurant Menus](https://www.trendhunter.com/trends/cafe-villa.md) - [Dog-Friendly Patio Menus](https://www.trendhunter.com/trends/dog-patio-menu.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend-2025.md) - [Seasonal Pet-Friendly Menus](https://www.trendhunter.com/trends/pet-friendly-menu.md) - [Dog-Themed Valentine's Day Events](https://www.trendhunter.com/trends/barkhaven-pawsitively-in-love.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md)