# Dog-Friendly Movie Screenings You Can Watch a Movie with Your Dog at London's PictureHouse Central By Ell Smith | Published 2017-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-friendly-movie References: [spotlight.picturehouses](https://spotlight.picturehouses.com/news/bring-dog-movies/) & [timeout](https://www.timeout.com/london/blog/you-can-now-take-your-pooch-to-the-pictures-073117) London's PictureHouse Central hosts regular [dog-friendly movie nights](https://www.trendhunter.com/trends/lamph-posts), in which patrons are encouraged to bring their four-legged friends to watch specialty screenings of various films. Complete with plenty of water bowls, this theater welcomes [well-behaved canines](https://www.trendhunter.com/trends/caninefriendly-sporting-events) to enjoy some popcorn with their owners from the comfort of a red cinema chair. The matinée screenings occur every six weeks and typically feature films that complement a dog's short attention span and sensitivity to noise. Some of the movies selected have included 'The Party' by Sally Potter, 'Heart of a Dog' by Laurie Anderson and 'My Life As A Courgette' by Claude Barras. This unique marketing effort appeals to a [niche demographic](https://www.trendhunter.com/trends/cinema-for-adhd), yet serves as a creative method of drawing a larger, dedicated crowd to the cinema. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Dog-friendly Movie Screenings:** Disruptive innovation opportunity: Creating more dog-friendly experiences in the entertainment industry to attract a niche market of dog owners. - **Specialty Film Screenings:** Disruptive innovation opportunity: Offering specialized movie nights for various demographics, such as parents with young children or senior citizens. - **Creative Marketing Strategies:** Disruptive innovation opportunity: Exploring unique marketing efforts to target specific audiences and generate a larger, dedicated customer base. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Introducing dog-friendly initiatives in theaters, theme parks, and other entertainment venues to attract pet owners. - **Hospitality:** Disruptive innovation opportunity: Incorporating pet-friendly amenities and services in hotels, restaurants, and travel experiences for a growing number of pet-owning travelers. - **Event Planning:** Disruptive innovation opportunity: Organizing niche events tailored to specific interests, such as movie screenings for dog lovers, to create unique and memorable experiences. ## Related on Trend Hunter - [Dog-Friendly Popcorn-Inspired Treats](https://www.trendhunter.com/trends/pupcorn-puffs.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Dog-Safe Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-for-dogs.md) - [Connected Dog Entertainment Systems](https://www.trendhunter.com/trends/dogsplay-entertainment-system.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Canine-Friendly Restaurant Menus](https://www.trendhunter.com/trends/cafe-villa.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend-2025.md) - [Dog-Friendly Farmers Markets](https://www.trendhunter.com/trends/farmers-market-for-dogs.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend.md)