# Dog-Friendly Ice Creams Ollie & Van Leeuwen Ice Cream Created a Pint for Pups By Laura McQuarrie | Published 2024-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-friendly-ice-cream References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/18207-ollie-breaks-into-frozen-pet-treat-market-with-help-from-van-leeuwen) & [vanleeuwenicecream](https://vanleeuwenicecream.com/)  Human-grade fresh dog food brand [Ollie](https://www.trendhunter.com/trends/humangrade-dog-food) collaborated with [Van Leeuwen Ice Cream](https://www.trendhunter.com/trends/pina-colada-ice-cream) to create the ice cream brand's first-ever dog-friendly ice cream. The collaboration results in a peanut butter and banana-flavored ice cream for dogs made with pet-safe, premium ingredients. This sweet and salty frozen treat for dogs makes the most of dog-safe peanut butter and non-dairy banana ice cream, and it's coming to participating [Van Leeuwen scoop](https://www.trendhunter.com/trends/the-slc-scoop) shops around the United States. Additionally, doting pet parents will be able to find this dog-friendly ice cream product at on-shelf and online via Petco. Ollie subscribers will also have access to the product and to kick off this momentous launch, the brand is giving away a free pint of ice cream to pet owners who sign up for a limited time in June. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 60% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-safe Ingredients:** The use of pet-safe ingredients like non-dairy banana and dog-safe peanut butter highlights a growing market for pet-friendly versions of human snacks. - **Collaborative Product Development:** Collaborations between niche pet food brands and mainstream companies, exemplified by Ollie and Van Leeuwen, are paving the way for innovative, cross-industry products. - **DTC Pet Product Launches:** The launch strategy involving direct-to-consumer marketing through subscriptions and online platforms underscores a shift toward modern retailing methods in the pet industry. ### Where This Applies - **Pet Food and Treats:** The pet food and treats industry is expanding into gourmet and specialty categories with offerings like dog-friendly ice creams. - **Collaborative Consumer Products:** Industries focusing on collaborative consumer products are seeing increased diversity in offerings, particularly with partnerships between pet brands and mainstream companies. - **E-commerce and Subscription Services:** E-commerce and subscription services are becoming crucial channels for new product launches and consumer engagement in the pet industry. ## Related on Trend Hunter - [Plant-Based Dog Ice Creams](https://www.trendhunter.com/trends/doggy-ice-cream.md) - [Nutritious Doggie Ice Creams](https://www.trendhunter.com/trends/pup-cups.md) - [Pet-Pleasing Frozen Treats](https://www.trendhunter.com/trends/frozen-treats-for-dogs.md) - [Pet-Friendly Peanut Butters](https://www.trendhunter.com/trends/buddy-budder.md) - [Dog-Friendly Gelatos](https://www.trendhunter.com/trends/gourmet-dog-food-topper.md) - [Dog-Friendly Peanut Butters](https://www.trendhunter.com/trends/peanut-butter-for-dogs.md) - [Slushy Dog Treats](https://www.trendhunter.com/trends/dog-slushies.md) - [Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md)