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# Dog-Friendly Happy Hour
Doggie Happy Hour at Hotel Monaco

By Marissa Brassfield | Published 2008-08-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dog-friendly-happy-hour-doggie-happy-hour-at-hotel-monaco
References: [truemors.nowpublic](http://truemors.nowpublic.com/?p=31953) & [doggiehappyhour](http://www.doggiehappyhour.com)

At the [Hotel Monaco](https://www.trendhunter.com/trends/vip-very-important-pet) in Alexandria, Virginia, happy hour has truly gone to the dogs. Their legendary [Doggie Happy Hour](https://www.trendhunter.com/trends/wintertime-wellness) on Tuesdays and Thursdays from 5 PM until 8 PM is a social opportunity for man *and* his best friend. Complimentary gourmet dog treats and fresh water is served to pooches, while their owners can dine on regional American cuisine.

The Doggie Happy Hour features a full event calendar featuring themed costume nights like the Howloween Costume Contest, where owners and pets are encouraged to dress up and are judged in four different categories.

Dogs must be on both a leash and their best behavior at all times. The happy hours are so well-managed that even non-dog owners attend each week.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 52% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Pet-friendly Social Events:** Opportunity for businesses to host pet-friendly social events with activities and themes for pets.
- **Gourmet Pet Treats:** Opportunity to create and market gourmet pet treats for pet-friendly businesses.
- **Pet Event Planning:** Opportunity to offer pet event planning services for pet-friendly businesses or venues.

### Where This Applies

- **Hospitality:** Pet-friendly hotels, restaurants, and bars can attract new customers and establish a loyal customer base.
- **Pet Supplies:** The pet supplies industry can benefit from the demand for gourmet pet treats and pet event planning.
- **Event Planning:** Event planners can specialize in pet-friendly events and offer their services to businesses and venues.

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