# Customized Dog Food Subscriptions NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight By Mary Van Puymbroeck | Published 2017-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-food-subscription References: [nomnomnow](https://www.nomnomnow.com/site/how-it-works) & [dogmomdays](http://www.dogmomdays.com/nomnomnow-review/) Subscription services have been working to make our lives easier and now dogs can get in on the fun with 'NomNomNow's' customized dog food subscription service. NomNomNow creates each meal by hand, and custom to your dog's needs. The company then delivers meals to one's home for a fresh, personalized pet meal plan. Using a dog's breed, weight, activity level, allergies and flavor preferences, each meal is packaged and labeled individually for convenience. Vet-formulated, these meals are made using [fresh and healthy ingredients](https://www.trendhunter.com/trends/get-real-dog-food). With flavor combinations like Heartland Beef Mash, Chicken Chow-Wow and Egg & Veggie Medley, there is sure to be an option every dog will love. Created to maximize its nutritional value, this customized dog food subscription service is made using all natural ingredients. NomNomNow even pre-measures transition meals so switching over to the good stuff doesn't bother your dog's belly. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Customized Dog Food Subscriptions:** Opportunity for disruptive innovation in the pet food industry by offering personalized and nutritionally optimized meal plans for dogs. - **Subscription Services for Pets:** Opportunity for disruptive innovation in the pet care industry by providing subscription services that cater to the unique needs of pets. - **Fresh and Healthy Pet Meals:** Opportunity for disruptive innovation in the pet food industry by delivering fresh and healthy meals tailored to pets' specific dietary requirements. ### Sectors Adopting This - **Pet Food:** Opportunity for disruptive innovation in the pet food industry by creating customized meal plans using fresh, natural ingredients. - **Pet Care:** Opportunity for disruptive innovation in the pet care industry by offering subscription services that provide personalized care and nutrition for pets. - **Meal Delivery Services:** Opportunity for disruptive innovation in the meal delivery industry by catering to the growing demand for customized meal plans for pets. ## Related on Trend Hunter - [Subscription-Sourced Dog Foods](https://www.trendhunter.com/trends/hello-fresh.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Custom Dog Food Blends](https://www.trendhunter.com/trends/justfoodfordogs.md) - [Vet-Designed Dog Meal Plans](https://www.trendhunter.com/trends/dog-meal-plan.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md) - [Dog Enrichment Kits](https://www.trendhunter.com/trends/enrichment-kit.md) - [Health-Focused Pet Meal Plans](https://www.trendhunter.com/trends/farmtobowl-dog-meals.md)