# Recyclable Dog Food Packaging Ashish Kalra Creates an Identity for a Concept Brand By Jamie Danielle Munro | Published 2014-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-food-packaging References: [packageinspiration](http://www.packageinspiration.com/dog-food.html/) & [behance.net](http://www.behance.net/ashish_portfolio) When it comes to [dog food packaging](https://www.trendhunter.com/trends/inflatable-dogs), Ashish Kalra has designed a look that is both modern and [minimalist](https://www.trendhunter.com/trends/blanco-1). The goal for the project was to come up with something that would stand out on the shelves, but also not be too busy in terms of design. Kalra offers the ideal balance between a look that offers enough information and pizzazz without being overly flashy. Sometimes certain designs try and make a statement by using [bright colors and excessive graphics](https://www.trendhunter.com/trends/cooper-street-snacks), but Kalra avoids this angle and goes with something in between. It's clear that the brand is selling dog food due to the wiener canine at the top, which also resembles the logo for the underground stations in London, funnily enough. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging Design:** There is an opportunity for brands to create minimalist packaging designs that stand out on shelves without overwhelming consumers with excessive graphics and bright colors. - **Balancing Information and Aesthetics:** Brands can strive to strike the perfect balance between providing enough information on packaging while still maintaining an appealing and visually pleasing design. - **Recognizable Brand Identity:** Creating a brand identity that is recognizable and memorable can help products stand out in a crowded market. ### Where This Applies - **Pet Food Packaging:** The pet food industry can explore innovative packaging solutions that combine minimalist design with clear branding to attract consumers. - **Packaging Design:** The packaging design industry has an opportunity to offer creative and effective minimalist design options for brands across various product categories. - **Consumer Goods:** In the consumer goods industry, brands can adopt minimalist packaging approaches that communicate essential information while still being visually appealing to consumers. ## Related on Trend Hunter - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/monomaterial-pet-food-packaging.md) - [Minimal Sustainable Pet Designs](https://www.trendhunter.com/trends/biting-edge.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/recyclable-pet-food-pouches.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)