# Ultra-Hydrating Dog Drinks This Energizing Pet Snack Comes in a Liquid Form By Laura McQuarrie | Published 2016-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-drink References: [indiegogo](https://www.indiegogo.com/projects/petrol-fuel-for-dogs--2) & [petrolfordogs](http://petrolfordogs.com/) 'Petro Fuel for Dogs' is a new dog drink that's currently crowdfunding on [Indiegogo](https://www.trendhunter.com/trends/pet-water-fountain). This project introduces an ultra-hydrating drink for dogs that was developed by a veterinary nutritionist to provide a rich source of vitamins and energy. Unlike a [dog treat](https://www.trendhunter.com/trends/dog-treat-mixes) that's filled with empty calories and ingredients, this one's liquid format ensures a pet gets the nourishment they need as they drink. This dog drink is formulated with reverse osmosis water, without preservatives, artificial ingredients, colors, flavors or meat. Petrol's developers boast that: "Dogs love it so much they lap it up 4:1 over regular water." A rise in overall health consciousness is inspiring many pet owners to look after the well-being of family pets with products that are meant to boost wellness. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Ultra-hydrating Dog Drinks:** Disruptive innovation opportunity: Develop new and improved pet drinks that provide nourishment and hydration in a convenient liquid form. - **Energizing Pet Snacks:** Disruptive innovation opportunity: Create energy-boosting and vitamin-rich snacks for pets that promote overall health and wellness. - **Rise in Health Consciousness:** Disruptive innovation opportunity: Design products for pet owners that focus on enhancing the well-being and overall wellness of their pets. ### Industries Being Reshaped - **Pet Food and Beverage:** Disruptive innovation opportunity: Develop new and innovative pet food and beverage products that cater to the changing preferences of health-conscious pet owners. - **Veterinary and Animal Care:** Disruptive innovation opportunity: Introduce new veterinary services and animal care practices that align with the growing trend of pet owners seeking products and services that enhance their pets' health. - **Wellness and Nutrition:** Disruptive innovation opportunity: Create wellness and nutrition-focused products and services for the pet industry that address the rising demand for products that prioritize pet health and well-being. ## Related on Trend Hunter - [Lickable Hydration Gels](https://www.trendhunter.com/trends/h2go.md) - [Dog-Friendly Canned Smoothies](https://www.trendhunter.com/trends/doothie.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Pet-Friendly Milk Pouches](https://www.trendhunter.com/trends/berry-good-milk.md) - [Slushy Dog Treats](https://www.trendhunter.com/trends/dog-slushies.md) - [Dog-Friendly Jelly Mixes](https://www.trendhunter.com/trends/jelly-mixes.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md)