# Refreshing Dog-Friendly Desserts Shake Shack Now Offers the 'Pooch-ini' as a Dog Dessert By Laura McQuarrie | Published 2018-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-dessert References: [designtaxi](http://designtaxi.com/news/399161/Shake-Shack-s-Ice-Cream-Dessert-For-Dogs-Will-Have-Your-Pup-Yapping-For-More/) & [shakeshack](https://www.shakeshack.com/food-and-drink/) For Valentine's Day this year, [Shake Shack](https://www.trendhunter.com/trends/true-love-shake) unveiled the [Love Shack Shake](https://www.trendhunter.com/trends/love-shack), which helped to support the non-profit organization [Canine Companions for Independence](https://www.trendhunter.com/trends/canine-treats)—now, the American fast casual restaurant chain is introducing a refreshing dog dessert that can be safely consumed by one's furry friend. The 'Pooch-ini' takes the form of a frozen vanilla custard dessert that's topped with a drizzle of peanut butter sauce. While this is enough to make any dog drool, the pet-friendly treat also comes with an all-natural beef and cheese biscuit that mimics the flavor of the human-friendly ShackBurger. Fortunately for all doting pet owners who want to offer their dogs a delicious way to cool off during the upcoming summer months, the Pooch-ini can be found at all Shake Shack locations. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pet-friendly Desserts:** There is a market opportunity to offer more pet-friendly dessert options that are safe and delicious for pets. - **Human-grade Pet Food:** There is an opportunity to create more human-grade pet food products that mimic the taste of popular human food options. - **Non-profit Partnerships:** Companies can look into partnering with non-profit organizations to support various causes, while promoting their products or services. ### Who This Affects Most - **Pet Food Industry:** The pet food industry can explore creating more pet-friendly dessert options and human-grade pet food products. - **Fast Food Industry:** The fast food industry can collaborate with non-profit organizations for social causes while promoting their products. - **Non-profit Industry:** Non-profit organizations can explore more partnerships with companies to raise awareness and funds for their causes. ## Related on Trend Hunter - [Nutritious Doggie Ice Creams](https://www.trendhunter.com/trends/pup-cups.md) - [Dog-Friendly Ice Creams](https://www.trendhunter.com/trends/dog-friendly-ice-cream.md) - [Slushy Dog Treats](https://www.trendhunter.com/trends/dog-slushies.md) - [Dog-Centric Summer Menus](https://www.trendhunter.com/trends/pup-menu.md) - [Dog-Friendly QSR Patties](https://www.trendhunter.com/trends/pup-patty.md) - [Lovey-Dovey QSR Milkshakes](https://www.trendhunter.com/trends/true-love-shake.md) - [Plant-Based Dog Ice Creams](https://www.trendhunter.com/trends/doggy-ice-cream.md) - [Strawberry Shortcake Sundaes](https://www.trendhunter.com/trends/shake-shack-sundaes.md) - [Triple Chocolate Custard Shakes](https://www.trendhunter.com/trends/triple-chocolate-brownie-shake.md)