# Senior Companionship Dog Dates Pedigree’s Dog Dates Pairs the Elderly with Canine Friends By Laura McQuarrie | Published 2019-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-dates References: [fabnews.live](https://fabnews.live/dog-dates/) & [adsoftheworld](https://www.adsoftheworld.com/media/outdoor/kitchenaid_kitchenaid_mix_and_match) Loneliness and social isolation can have a significant impact on senior health and to help older people remain socially and physically active, Pedigree launched its Dog Dates campaign. Pedigree asked [dog owners](https://www.trendhunter.com/trends/petters) to participate in the program so that pets could be matched with elderly people who would benefit from a few hours of quality time spent with a canine companion. While some elderly people can’t commit to having a dog full-time, the Dog Dates provided just the right amount of interaction for both parties. To spread the word about its Dog Dates, Pedigree created a fun series of ads that show side-by-side images of people and dogs getting groomed and accessorized in similar ways for the event. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Senior Companionship:** Opportunity to create innovative programs that connect elderly people with companionship animals to combat loneliness and social isolation. - **Canine Matchmaking:** Potential for disruptive platforms that match dog owners willing to lend their pets for a few hours with elderly individuals in need of canine companionship. - **Socially Active Aging:** Opportunity to develop initiatives that promote social and physical engagement among senior citizens, highlighting the benefits of companionship and interaction. ### Where This Applies - **Pet Care and Services:** Innovations in pet care services that cater specifically to elderly individuals, offering temporary dog companionship programs and specialized products. - **Elderly Care:** Disruptive solutions that integrate canine companionship programs into elderly care facilities for improved emotional well-being and social engagement. - **Advertising and Marketing:** Opportunities for creative campaigns and strategies that promote the benefits of companionship and community for senior citizens, featuring partnerships with pet brands. ## Related on Trend Hunter - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Nationwide Pet Adoption Events](https://www.trendhunter.com/trends/pedigree-shelter-sunday.md) - [Dog Matchmaker Platforms](https://www.trendhunter.com/trends/pegada.md) - [Free Dog Adoption Campaigns](https://www.trendhunter.com/trends/pedigree-for-dc-shelter.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md)