# Dairy-Free Ice Cream Campaigns Over the Moo Taps Dog Cat & Mouse for a National Marketing Push By Kalin Ned | Published 2025-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dog-cat-mouse References: [nosh](https://www.nosh.com/pr/2025/12/01/dog-cat--mouse-wins-national-marketing-launch-for-dairyfree-ice-cream-company-over-the-moo)  The plant-based food company [Over the Moo](https://www.trendhunter.com/trends/indulgent-bites), known for its [dairy-free ice cream products](https://www.trendhunter.com/trends/dairy-free-ice-cream-for-dogs), has selected the independent marketing firm Dog Cat & Mouse to develop and execute its inaugural campaign aimed at a national audience. Scheduled to run in 2026, this strategic decision coincides with the brand's expansion into additional major retail outlets. Steve Stokes, Co-Founder & Planning Director at Dog Cat & Mouse, enthusiastically shared about this decision: "Working with ambitious underdog brands like Over the Moo is a dream, especially when bold, unconventional thinking sits at the very heart of their proposition. The range is genuinely unique; on the one hand tipping its hat to the iconic choc ice of yesteryear, whilst on the other showcasing [plant-based thinking](https://www.trendhunter.com/trends/cravingfirst-plantbased-marketing) in a fun, sharing yet sustainable light. We're excited for the opportunity to help Simon and his team build something bold, simple yet impossible to ignore." Image Credit: Over the Moo ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 40% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Immersive Dairy-Free Summer Campaigns](https://www.trendhunter.com/trends/free-your-mind.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md) - [Plant-Based Dog Ice Creams](https://www.trendhunter.com/trends/doggy-ice-cream.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Dessert-Inspired Ice Cream Bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars.md) - [Plant-Based Ice Creams](https://www.trendhunter.com/trends/pols-ice-cream.md) - [Pet-Pleasing Frozen Treats](https://www.trendhunter.com/trends/frozen-treats-for-dogs.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [Potato-Based Ice Creams](https://www.trendhunter.com/trends/mr-fluffhead.md)