# Overheated Pet Warnings Dog Caller Sends You a Text When Your Pup Gets Too Hot By Katherinev123 | Published 2012-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-caller References: [mashable](http://mashable.com/2012/08/14/dog-collar-sends-text-alert-heat) & [thestar](http://www.thestar.com/news/gta/article/1241534--high-tech-collar-aims-to-stop-dogs-dying-from-heat-sends-text-alert) While it's a bad idea to leave your pet in the stifling heat of your car during the summertime, sometimes you just have to (for example, you just need to quickly grab something from the store); in this case, Dog Caller will help you out. Created by ad agency Rethink and Aaron Starkman, who had a close call leaving his golden retriever for a few minutes in his car, Dog Caller will alert dog-owners via text that their dog is overheating. The device is made of a SIM card, a thermistor, some LED lights and a coded chip, describes The Star, and it works like a phone, sending you a text whenever your [dog's temperature exceeds](https://www.trendhunter.com/trends/fompet) 26 C (approximately 79 F). Dog Caller is still in the prototype phase, but the team plans to crowdfund the project and make it available next year for about $20 per [collar](https://www.trendhunter.com/trends/satellai-dog-collar). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Wearables:** The trend of wearables that monitor pets' health and wellbeing is growing, providing an opportunity for companies to introduce new disruptive devices such as Dog Caller. - **Internet of Things for Pets:** The utilization of IoT technology for pets is an innovative trend that presents an opportunity for companies to develop and launch smart devices like Dog Caller. - **Crowdfunding for Pet Tech:** The trend of using crowdfunding sites to raise funds for developing new pet technologies, such as Dog Caller, is on the rise, presenting opportunities for new disruptive innovation. ### Industries Being Reshaped - **Pet Care:** As the market for pet care continues to grow, Dog Caller serves as an innovative new device that can be integrated into various areas of the pet care industry such as pet health, safety, and wellbeing. - **Iot:** The development of IoT devices and technology continues to grow across multiple industries such as healthcare and automotive, and the pet industry is no exception, with devices such as Dog Caller being prime examples. - **Wearable Technology:** The market for wearable technology, for humans and for pets, continues to evolve, presenting various opportunities for companies to introduce innovative devices such as Dog Caller. ## Related on Trend Hunter - [Heat-Preventing Pet Accessories](https://www.trendhunter.com/trends/petsmart1.md) - [Smart Pet Thermometers](https://www.trendhunter.com/trends/drpetcare-smart-thermometer.md) - [Smart Health-Monitoring Dog Collars](https://www.trendhunter.com/trends/minitailz-dog-collar.md) - [Temperature-Tracking Pet Cameras](https://www.trendhunter.com/trends/portable-pet-camera.md) - [Conceptual Temperature-Control Dog Beds](https://www.trendhunter.com/trends/sleepp.md) - [AI Canine Health Collars](https://www.trendhunter.com/trends/cotons-ai-lifetrack-collar.md) - [Cooling Igloo-Shaped Dog Houses](https://www.trendhunter.com/trends/cooling-dog-house.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/petpace-health-20.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/fi-series-3-plus.md)