# Dog-Inspired Beer Campaigns The Busch Dog Brew is Alcohol-Free Beer For Your Furry Friend By Grace Mahas | Published 2020-08-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dog-brew References: [twitter](https://twitter.com/BuschBeer/status/1298627716493783047) In honor of National Dog Day, iconic beer brand Busch recently debuted the new Dog Brew – a new alcohol-free bone broth treat for your four-legged friends. The healthy brew’s ingredients include bone-in pork butt, whole corn, celery, basil, mint, turmeric, and ginger. “After a long day there’s nothing quite like having a Busch with a friend, and with so many new pet owners across America this year, we wanted to create a brew to give our fans a chance to share a Busch brew with their ‘best friend’,” says Daniel Blake, VP of Value Brands at [Anheuser-Busch](https://www.trendhunter.com/trends/pet-disaster-plan). “Additionally, we’re proud to be able to partner with [Best Friends Animal Society](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) and continue our efforts to help ­those furry friends still looking for a home.” Lastly, as a way to help animal shelters, Busch will be donating $1 to Best Friends Animal Society for every case of Dog Brew purchased (up to $50,000.) Image Credit: Busch ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Pet Products:** The rise of alcohol-free pet products presents a disruptive innovation opportunity for brands to cater to the growing number of pet owners looking for special treats for their furry friends. - **Collaboration with Animal Shelters:** Collaborating with animal shelters provides a disruptive innovation opportunity for brands to not only promote their products but also contribute to a social cause and help animals in need. - **Non-traditional Ingredients in Pet Food:** Using non-traditional ingredients, like bone broth and herbs, in pet food offers a disruptive innovation opportunity for brands to capture the attention of health-conscious pet owners looking for unique and nutritious options for their pets. ### Where This Applies - **Pet Food:** The pet food industry can seize the opportunity to create innovative and healthy pet food options by incorporating non-traditional ingredients like bone broths and herbs. - **Alcohol Beverage:** The alcohol beverage industry can explore the market potential of alcohol-free pet products to cater to the needs of pet owners who want to share special treats with their furry friends. - **Animal Shelter:** Animal shelters can collaborate with brands to create mutually beneficial partnerships that not only raise awareness but also contribute to animal welfare initiatives through product promotions. ## Related on Trend Hunter - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md)