# Branded Dog Appreciation Contests Lagunitas Debuts Contest to Fuel Dog Appreciation By Grace Mahas | Published 2021-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-appreciation References: [lagunitas](https://www.lagunitas.com/dogparty) & [bestfriends.org](https://bestfriends.org/) The [Lagunitas Brewing Company](https://www.trendhunter.com/trends/cool-tricks-ipl), the brewery beloved for its iconic IPA, recently launched a new nationwide contest to fuel dog appreciation. The brand is hoping to raise awareness for all the four-legged animals offer us and will give 100 winners a $300 gift card they can use to purchase food and Lagunitas beer. In addition, fans can also win party supplies and dog merchandise from the brand. “For over a year now, dogs all across the country have been supporting their humans during some pretty tough times,” said, [Lagunitas BrewMonster](https://www.trendhunter.com/trends/Experiential-brand-roles) Jeremy Marshall. “That’s why Lagunitas wants to help fuel dog appreciation parties, or as we call them, ‘Doggy Boondoggles.’ We’re super excited to be giving a few of our lucky fans the opportunity to host something special for their pup, their friends, their pup’s friends, and everyone in between this summer.” Contestants can enter for a chance to win by posting an image or video on Instagram or tweet on Twitter explaining why their dog deserves a party, with the hashtag #LagunitasDogContest. To further support the brand's goal of helping dogs, Lagunitas Brewing Company will be donating $20,000 to [Best Friends Animal Society](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy) on International Dog Day this August. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Dog Appreciation Contests:** Brands can launch nationwide dog appreciation contests on social media with exciting prizes to create buzz and raise awareness for animal welfare. - **Pet-focused Party Supplies:** Companies can create party supplies and merchandise that cater to dog owners to inspire themed dog parties and fun events with friends and family. - **Brand Partnerships with Animal Welfare Organizations:** Brands can partner with animal welfare organizations and donate a portion of their profits to support animal welfare causes, creating an authentic connection with animal-loving customers. ### Sectors Adopting This - **Alcohol & Beverage:** Alcohol and beverage companies can collaborate with animal welfare organizations and launch special promotions or events to incentivize customers to purchase their products. - **Pet Food and Supplies:** Pet food and supplies companies can create dog party packs and merchandise to cater to dog owners and inspire themed dog parties with their products. - **Social Media Marketing:** Social media marketing companies can help brands create exciting contests and promotions on social media platforms to engage with animal-loving customers and raise awareness for animal welfare. ## Related on Trend Hunter - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [Dog-Honoring Fundraising Campaigns](https://www.trendhunter.com/trends/dogust-campaign.md) - [Premium Pet-Friendly Getaways](https://www.trendhunter.com/trends/ultimutt-giveaway.md) - [Dog-Centric Root Beer Campaigns](https://www.trendhunter.com/trends/last-dog-standing.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md)