# Animal Adoption Advertising Ikea Promotes Dog Adoption With Cut-Out Displays in Store Showrooms By Alyson Wyers | Published 2014-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-adoption References: [fastcocreate](http://www.fastcocreate.com/3030498/ikea-promotes-animal-adoption-by-advertising-homeless-dogs-in-its-showrooms) & [homeforhope.sg](http://www.homeforhope.sg) Dog adoption ads need to get increasingly creative--the sad, Sarah McLachlan song-featuring sob stories aren't always going to work. This is why Home for Hope teamed up with [Ikea](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it) Singapore to put life-sized cut-outs of dogs needing a home in their showrooms. By using actual animals up for adoption and unique QR codes, Ikea customers could learn more about the available dogs through the [animal adoption website](https://www.trendhunter.com/trends/adopt-me). This initiative also involved ad agency DDB Singapore and animal shelters Save Our Street Dogs and Animal Lovers League. Until June 6th, the Singapore stores will feature 26 cardboard [dog adoption cut-outs](https://www.trendhunter.com/trends/i-love-you-like-a-dog). There is a lot more to a home than the furniture in it. You might go to Ikea looking for a new shelf and leave with a new family member. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Animal Adoption Marketing:** More creative and interactive ways will be developed to promote animal adoption to attract potential pet owners. - **QR Code Advertising:** QR codes will be commonly used in advertising as a means of providing information and engaging consumers in interactive experiences. - **In-store Marketing:** Brands will utilize in-store marketing promotions to push social causes and to provide a more comprehensive branding experience for consumers. ### Industries Being Reshaped - **Pet Industry:** Innovative methods will be devised to enhance animal adoption marketing and to streamline the adoption process. - **Advertising Industry:** QR code advertising will continue to offer an opportunity to create interactive advertising, particularly for social causes. - **Retail Industry:** Retail giants will utilize in-store marketing promotions to push social causes and to provide a more comprehensive branding experience for consumers. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Charitable Pet Product Collections](https://www.trendhunter.com/trends/utsdd-collection.md) - [Pet Shopping Networks](https://www.trendhunter.com/trends/pet-shopping-network.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Large-Scale Adoption Initiatives](https://www.trendhunter.com/trends/best-adoption-event-ever.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md)