# Blossoming Canine Ads These Dog Ads for Pedigree's DentaFlex Show How Fresh a Pet's Breath Can Be By Laura McQuarrie | Published 2016-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dog-ad References: [adeevee](http://www.adeevee.com/2016/06/pedigree-dentaflex-chow-chow-blossom-old-english-sheeprose-white-samoyed-gerbera-print/) & [uk.pedigree](https://uk.pedigree.com/our-products/dental-care/pedigree-dentaflex-small) This series of dog ads highlights the properties of Pedigree's DentaFlex, a product that is designed to freshen a dog's breath and reduce the development of built-up plaque and bacteria in the mouth. The comical ad series includes depictions of a 'Chow Chow Blossom,' an 'Old English Sheeprose' and a 'White Samoyed Gerbera,' which likens each of the dogs to fresh-smelling flower blossoms. The clever series of print ads offers a playful way to visualize the effects of the product, while also spotlighting a few of the large dog breeds that this product is best suited towards. Pedigree has favored other offbeat advertising tactics in the past, such as creating dog-friendly radio stations or making other print ads featuring "dog beards." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Canine Marketing:** Innovative advertising strategies focused on dogs offer a potential disruptive opportunity for brands to reach pet owners. - **Oral Hygiene for Pets:** Developing and marketing products aimed at freshening pet breath and reducing plaque buildup could disrupt the pet care industry. - **Visualizing Pet Care Benefits:** Creating playful and visually appealing advertisements can help brands effectively communicate the benefits of their pet care products to consumers. ### Where This Applies - **Pet Care:** Pet care brands can benefit from exploring innovative marketing strategies and creating specialized oral hygiene products to address the specific needs of pets. - **Advertising:** Developing clever and playful ad campaigns that appeal to pet owners can help advertising agencies stand out in a crowded marketplace. - **Brand Marketing:** Highlighting the unique features and benefits of pet care products through creative marketing efforts can enhance brand recognition and loyalty in the pet care industry. ## Related on Trend Hunter - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Targeted Oral Solutions](https://www.trendhunter.com/trends/dog-breath-spray.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [Vet-Formulated Dental Powders](https://www.trendhunter.com/trends/probright-advanced.md) - [Plaque-Fighting Dog Dental Chews](https://www.trendhunter.com/trends/plaque-patrol.md) - [Two-Piece Dog Dental Kits](https://www.trendhunter.com/trends/bark-bright.md) - [Soft Chew Dental Treats](https://www.trendhunter.com/trends/wellness-whimzees-freshzees.md) - [Enriching Dental Mixes](https://www.trendhunter.com/trends/doggy-dental-mix.md)