# Mixed Martial Arts Kicks Boxing Where It Hurts By Ben Preiss | Published 2007-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/does-mma-have-boxing-on-the-ropes References: [newsday](http://www.newsday.com/sports/custom/boxing/ny-spbobby055321423aug05,0,7090622.story) & [msnbc.msn](http://www.msnbc.msn.com/id/20196335/) Is [MMA](https://www.trendhunter.com/trends/memorabilia-platform) (Mixed Martial Arts) a contender? It's been growing steadily in popularity in the prized 18-to-34 male demographic in the last decade, [pay-per-view matches](https://www.trendhunter.com/trends/fight-night-bundle) are drawing big numbers and the big nod from [Hollywood](https://www.trendhunter.com/trends/hollywoodthemed-games), MMA champs are making the Leno-Letterman talk show rounds and making guest appearances on TV shows. Take that, boxing! And what kind of wimpy sport doesn't let you punch with your feet and choke a guy anyway? **Implications** - The younger demographic that was once enthralled by the sport of boxing is now becoming fans of Mixed Martial Arts instead. While this represents a threat to the theatrical boxing industry, I think this is a welcomed switch. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 39% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Growth of MMA:** The popularity of MMA is steadily increasing, especially among the 18-to-34 male demographic. - **Pay-per-view Matches:** MMA pay-per-view matches are drawing large numbers, posing a challenge to traditional boxing events. - **MMA Champs in Media:** MMA champions are gaining mainstream recognition, appearing on talk shows and TV shows, leaving boxing behind. ### Who This Affects Most - **Sports Entertainment:** The rise of MMA presents opportunities for the sports entertainment industry to capture a new and growing fanbase. - **Pay-per-view Broadcasting:** The success of MMA pay-per-view matches calls for innovative approaches in the broadcasting industry to meet the demand. - **Media and Television:** The increasing visibility of MMA champions in media presents opportunities for collaboration and content creation in the television industry. ## Related on Trend Hunter - [Multifaceted MMA Memorabilia Platforms](https://www.trendhunter.com/trends/memorabilia-platform.md) - [Cannabis-Sponsored Sports Leagues](https://www.trendhunter.com/trends/karate-combat.md) - [MMA NFT Collections](https://www.trendhunter.com/trends/ufc-strike.md) - [Martial Arts-Focused AI-Powered Platforms](https://www.trendhunter.com/trends/dojo-champ.md) - [AI-Powered At-Home Boxing Training](https://www.trendhunter.com/trends/pendulum-boxing.md) - [Proactively Challenging Boxing Trainers](https://www.trendhunter.com/trends/boxing-trainers.md) - [Karate Movie Metaverses](https://www.trendhunter.com/trends/karate-kid-training-simulator.md) - [Boxing Energy Partnerships](https://www.trendhunter.com/trends/bare-knuckle-fighting-championship.md) - [Peruvian Streaming Platforms](https://www.trendhunter.com/trends/kick.md)