# Eye-Catching Gender Equality Ads VCCP Launched 'Does It Sit Comfortably' Ad Ahead of Women's Day By Grace Mahas | Published 2020-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/does-it-sit-comfortably References: [thedrum](https://www.thedrum.com/creative-works/project/vccp-does-it-sit-comfortably) & [vccp](https://www.vccp.com/) With International Women's Day around the corner—on March 8th—UK-based creative agency [VCCP](https://www.trendhunter.com/trends/public-transport-safety) debuted an eye-catching line of embroidered pillows titled 'Does It Sit Comfortably.' The focus of the series is to draw attention to the language used in places of work directed negatively towards women and hopefully dissuade colleagues to continue using it. These bespoke and [vibrant pillow cushions](https://www.trendhunter.com/trends/making-space1) featuring chunky typography amid funky and avant-garde designs. Included in the bright and playfully designed cushions are the following inappropriate sayings: "You're Funny For a Girl," "She's Gets Too Emotional About Things," "Who's his PA? Let's Ask Her," and "Just Get One Of The Girls To Organize It." While these sayings might seem causal, they actually perpetuate negative stereotypes about women. Image Credit: VCCP ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Gender Equality Advertising:** Opportunities for businesses to create innovative campaigns that promote gender equality, challenge negative stereotypes and promote diversity and inclusion. - **Awareness Campaigns:** Businesses can harness the power of attention-grabbing and thought-provoking campaigns to raise awareness and influence positive change around important social issues. - **Customized Marketing Products:** Opportunities for businesses producing customized marketing products that have specific and meaningful messages for customers. ### Industries Being Reshaped - **Advertising Industry:** VCCP has set an example for the advertising industry in promoting gender equality, one that others can follow to create more equitable representation in advertising. - **Product Design Industry:** Companies can create innovative product designs that carry positive messages promoting gender equality. - **Textile Industry:** There is an opportunity for textile industries to produce vibrant and customized products that have meaningful messages on social issues. ## Related on Trend Hunter - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Menstrual Leave Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-day.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md)