# Hospital Patient-Designed Sneakers Nike's Zoom Fly SP Doernbecher Reflects a Patient's Passions By Amy Duong | Published 2018-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/doernbecher References: [hypebeast](https://hypebeast.com/2018/10/nike-zoom-fly-sp-doernbecher-closer-look) & [nike](https://nike.com/) [Nike](https://www.trendhunter.com/trends/2024-doernbecher-freestyle) is readying its new Doernbecher Freestyle collection of the year by unveiling a closer look at its iconic Zoom Fly SP sneaker redesigned by Payton Fentress. The Nike Zoom Fly SP Doernbecher is one of the sneakers designed by the patients of Portland's [OHSU Doernbecher Children's Hospital](https://www.trendhunter.com/trends/doernbecher-freestyle) -- with all of the proceeds going back towards the hospital. Fentress is a patient who suffers from Crohn's disease and her colorful version of the sneaker recalls some of her own personal passions. The sneaker is finished in a mixture of 'Blue Hero,' 'Green Shock' and 'Habanero Red.' Fentress' iteration recalls her admiration of baseball and the [Chicago Cubs](https://www.trendhunter.com/trends/lucky-shorts), seen through baseball motifs at the tongue and insole that show the Cub's World Series championship in 2016. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Patient-designed Fashion:** There is an opportunity for companies to allow patients to co-create fashion designs based on their interests and passions. - **Charitable Product Lines:** Companies can create product lines for charitable causes where all proceeds go towards the cause, providing customers the opportunity to donate while purchasing products they love. - **Customized Promotional Products:** Companies can create customized promotional products that align with their customers' interests and passions, creating a deeper connection between brand and customer. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can take inspiration from Nike's Doernbecher Freestyle collection to create patient-designed fashion collections for charitable causes. - **Non-profit Organizations:** Non-profit organizations can partner with companies to create product lines where proceeds go towards the cause, like Nike's Doernbecher Freestyle collection. - **Marketing and Advertising:** The marketing and advertising industry can utilize customer interests and passions to create customized promotional products for brands. ## Related on Trend Hunter - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [Patient-Created Sneakers](https://www.trendhunter.com/trends/doernbecher-freestyle.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Laceless Textural Mid-Cut Sneakers](https://www.trendhunter.com/trends/diorr-greenwood.md) - [Stealthy All-Black Technical Shoes](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker.md) - [Floral Adorned Blue Sneakers](https://www.trendhunter.com/trends/forget-me-not.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md)