# Modernized Retro Trucks The Icon Dodge Power Wagon Crew Cab Boasts a Contemporary Interior By Meghan Young | Published 2015-06-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dodge-power-wagon References: [uncrate](http://uncrate.com/stuff/icon-dodge-power-wagon-crew-cab/) & [icon4x4](http://icon4x4.com/dr/new/lr-powerwagon?c=main) Those familiar with the original light truck may not think much of the Icon Dodge Power Wagon Crew Cab at first glance. Yet though it looks like a typical '64 Power Wagon on the outside, inside is a completely different story. Modernized for today's generation, the design melds old with new in a seamless way. Boasting such upgrades as a supercharger for the Hemi engine, Kore-Fox suspension, and ceramic stainless exhaust, the Icon Dodge Power Wagon Crew Cab is finished with [cushy leather-wrapped Tempurpedic foam](https://www.trendhunter.com/trends/rogue-legends-rally-van), an iPad mini for entertainment, and Focal speakers paired with JL Audio amps. It's even painted in a [VW](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus) "Agave Green" for those who want to keep its [rugged appeal](https://www.trendhunter.com/trends/land-rover-series-2). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Modernized Retro Trucks:** The trend of modernizing retro trucks is creating opportunities for customization and personalization in the automotive industry. - **Seamless Integration of Old and New:** The trend of seamlessly integrating old and new design elements in vehicles is opening up opportunities for innovative interior upgrades. - **Tech-enhanced Vintage Vehicles:** The trend of incorporating modern technology into vintage vehicles presents opportunities for creating unique and nostalgic driving experiences. ### Who This Affects Most - **Automotive:** The automotive industry can capitalize on the trend of modernized retro trucks by offering customization services and upgraded interiors. - **Entertainment Technology:** The entertainment technology industry can explore partnerships with automotive companies to provide integrated entertainment systems for modernized retro trucks. - **Personal Luxury Goods:** The personal luxury goods industry can target affluent consumers who value both vintage aesthetics and modern amenities in their vehicles. ## Related on Trend Hunter - [Modernized War-Inspired Truck Designs](https://www.trendhunter.com/trends/van-daryl-war-truck.md) - [Rugged Resto-Mod Vehicles](https://www.trendhunter.com/trends/overfinch-heritage-defender.md) - [Modernized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/arkonik-havana-defender.md) - [Customized Vehicle Builds](https://www.trendhunter.com/trends/dude-ram.md) - [Luxury Dual-Cab Pickup Trucks](https://www.trendhunter.com/trends/gwagen-crew-cab-by-pit26-motorsports.md) - [Ruggedized Retro Van Designs](https://www.trendhunter.com/trends/ford-e350-camper-van.md) - [Electric Bright Concept Trucks](https://www.trendhunter.com/trends/ram-1500-bev.md) - [High-Powered Electric Pick-Up Trucks](https://www.trendhunter.com/trends/f100-eluminator.md) - [All-Electric Pickup Trucks](https://www.trendhunter.com/trends/allelectric-pickup-truck.md)