# Muscle Car Makes Strong Debut Dodge Challenger SRT-8 By Going Like Sixty | Published 2008-02-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dodge-challenger-srt-8 References: [autoblog](http://www.autoblog.com/photos/2008-dodge-challenger-srt8-4/625492/) One of the great muscle cars of all time has been rein*car*nated (pun intended) and will debut at the Chicago Auto Show. The [Dodge](https://www.trendhunter.com/trends/nextgeneration-muscle-car) Challenger SRT-8 is the car everyone will be looking for. Top speed is reported to be 170 and will do the quarter mile in a tick under 14 seconds. [Convertible](https://www.trendhunter.com/trends/artura-spider) and other engines will be available in 2010. **Implications** - In a society obsessed with productivity and efficiency, the faster a vehicle can move is synonymous with its overall quality. As such, automotive companies are always pushing to engineer a car with [outstanding top speed](https://www.trendhunter.com/trends/venom-f5m) in order to satisfy this consumer mindset. Car companies looking sell their products should consider marketing the speed of the car in conjunction with other powerful qualities that influence a consumer's status symbol. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 42% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Automotive Speed Rush:** Automotive companies should focus on engineering cars with outstanding top speed to satisfy the consumer mindset of productivity and efficiency. - **Muscle Car Revival Wave:** There is a growing demand for regaining the muscle car culture among car enthusiasts. - **Convertible Craze:** The different engines available and convertibles of Dodge Challenger SRT-8 pave the way for similar convertible models of other car companies. ### Who This Affects Most - **Automotive:** Automotive companies should collaborate with technological companies to innovate new speed technologies. - **Marketing and Advertising:** Marketing teams should promote a car's speed in a way that influences its consumer's status symbol. - **Car Enthusiast Groups:** Car enthusiasts groups should take advantage of the revival wave of muscle cars to discuss the benefits and downsides of the niche culture. ## Related on Trend Hunter - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Highly Limited Competition-Only Vehicles](https://www.trendhunter.com/trends/competitiononly-vehicle.md) - [Callback American Muscle Cars](https://www.trendhunter.com/trends/dodge-charger-super-bee.md) - [Highly-Customizable Sedans](https://www.trendhunter.com/trends/hellcat.md) - [Nostalgic Muscle Cars](https://www.trendhunter.com/trends/ac-cobra-gtg.md) - [Electric Stealthy Production Cars](https://www.trendhunter.com/trends/charger-daytona-electric.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Color-Showcasing Model Cars](https://www.trendhunter.com/trends/paint-chip.md) - [Customized Vehicle Builds](https://www.trendhunter.com/trends/dude-ram.md)