# Sensorial Plant-Powered Skincare Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging By Laura McQuarrie | Published 2024-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/doctrine References: [bnnbreaking](https://bnnbreaking.com/world/ireland/doctrine-the-new-irish-skincare-brand-revolutionizing-beauty-standards) & [doctrineskincare](https://www.doctrineskincare.com/collections/all-products)  Doctrine is a new Irish skincare brand that prioritizes plant-powered, [cruelty-free formulations](https://www.trendhunter.com/trends/skincare-makeup) that transform daily routines into sensorial experiences. Doctrine is introducing itself to the world with a pair of [science-backed, biotech formulations](https://www.trendhunter.com/trends/veriphy-skincare). While Radiant C Serum is a revitalizing solution that targets visible signs of aging with an oil-soluble version of Vitamin C that's readily absorbed by skin and resistant to oxidation, Divinity Cleansing [Balm](https://www.trendhunter.com/trends/reverie-haircare) takes the form of a gentle balm-to-milk cleanser with spirulina and yarrow extracts. The brand provides detailed instructions on how to properly recycle or dispose of its packaging once it has been used, including its 100% recyclable glass jars and bottles and 100% compostable secondary paper cardboard packaging. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 62% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Skincare:** Opportunity to innovate in the beauty industry by prioritizing plant-based, cruelty-free formulations for skincare products. - **Sensorial Experiences in Skincare:** Creating skincare products that transform daily routines into immersive sensorial experiences through innovative formulations and textures. - **Eco Packaging Solutions:** Disrupting packaging norms by offering eco-friendly solutions like 100% recyclable glass jars and bottles, and 100% compostable secondary paper cardboard packaging for skincare brands. ### Where This Applies - **Beauty & Cosmetics:** Innovating within the beauty industry to meet the growing consumer demand for vegan, cruelty-free skincare products with sustainable packaging. - **Biotechnology:** Exploring the intersection of biotechnology and skincare to develop science-backed formulations that deliver effective results while being environmentally conscious. - **Sustainability Packaging:** Revolutionizing packaging practices by introducing sustainable solutions like recyclable glass and compostable materials in the skincare industry. ## Related on Trend Hunter - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md)