# Athlete-Centric Body Care Brands Sloane Stephens Debuts Doc & Glo By Debra John | Published 2024-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/doc-glo References: [wwd](https://wwd.com/beauty-industry-news/wellness/sloane-stephens-doc-glo-body-care-brand-launch-1236550107/) & [docandglo](https://docandglo.com/) [Doc & Glo](https://www.trendhunter.com/trends/game-changing-deodorant) is a personal care brand crafted for active individuals who seek to "maintain confidence, freshness, and cleanliness" throughout their demanding lives. Founded by [tennis champion Sloane Stephens](https://www.trendhunter.com/trends/thorne-x-ben-shelton), the brand is dedicated to providing effective and enriching personal care products that are accessible to everyone. In addition to its focus on maintaining physical well-being, Doc & Glo embraces a holistic approach to personal care, promoting everyday practices that enhance overall wellness. The brand introduces a new standard in personal care, featuring two standout products: the '[Game Changing Deodorant](https://www.trendhunter.com/trends/sheamoisture-deodorant)' and the 'Hustle Deodorizing Body Mist.' These offerings are specifically formulated to support the needs of those leading active, dynamic lifestyles, ensuring they remain confident and prepared. Image Credit: Doc & Glo ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 71% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-specific Personal Care Products:** The emergence of personal care items tailored to active individuals addresses unique sweat and odor challenges faced during intense physical activities. - **Holistic Wellness in Personal Care:** Brands are expanding their product lines to incorporate holistic wellness practices, promoting overall mental and physical well-being alongside routine hygiene. - **Celebrity-founded Personal Care Brands:** The trend of athletes and celebrities launching their own personal care lines leverages their public image to promote specialized, trustworthy products. ### Sectors Adopting This - **Personal Care:** The personal care industry sees an innovative shift with brands catering to the specific needs of different lifestyles, such as those of athletes. - **Health and Wellness:** Integrating personal care products with a holistic approach to wellness signifies potential growth in the health and wellness sector. - **Celebrity-endorsed Products:** Celebrity-backed personal care brands can disrupt traditional markets by offering niche products that resonate with a celebrity's fan base. ## Related on Trend Hunter - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Everyday Athlete Skincare](https://www.trendhunter.com/trends/medalist.md) - [Athlete-Specific Skincare Lines](https://www.trendhunter.com/trends/body-care-for-athletes.md) - [Athlete-Approved Deodorant Ranges](https://www.trendhunter.com/trends/degree-whole-body-deodorant.md) - [Next-Gen Recovery Products](https://www.trendhunter.com/trends/will-perform.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Official Deodorant Sponsors](https://www.trendhunter.com/trends/official-underarm-sponsor.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Active Tween Skincare](https://www.trendhunter.com/trends/stellar-beauty-co.md)