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# Accessible CBD Soda Refreshments
The Doña Sofía CBD-Infused Soft Drinks Come in Three Flavors

By Michael Hemsworth | Published 2020-10-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/doa-sofa
References: [conveniencestore](https://www.conveniencestore.co.uk/products/dona-sofia-unveils-cbd-soft-drink-range/648920.article) & [dona-sofia](https://dona-sofia.com)

The [Doña Sofía](https://www.trendhunter.com/trends/white-cocoa-kit) [CBD](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water)-infused soft drinks are a new range of refreshments from the brand that will provide consumers with a flavorful, versatile and accessible way to incorporate cannabinoids into their lifestyle. The drinks come in three flavor options including Tonic Water, Lemon & Lime Seltzer and Cola, which are great on their own or even as a [base for a cocktail](https://www.trendhunter.com/trends/herb-bloom). Priced at £2.50 a can, the drinks are gluten-free, low-calorie, vegan and even made with natural ingredients.

Co-Founder Sam Ali spoke on the new Doña Sofía CBD-infused soft drinks saying, "We wanted to develop a product that met two objectives: great taste and affordability. And we have done it again with our range of CBD infused soft drinks that use the highest quality ingredients to deliver a clean and refreshing taste at a reasonable price. In this current climate, people should not have to make a choice between quality and affordability.”

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 23% | Activity: 46% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Cbd-infused Soft Drinks:** The trend of adding CBD to beverages offers a unique and increasingly popular product category for health-conscious consumers.
- **Accessible CBD Products:** Making CBD-infused drinks that are low-cost, vegan, and free of artificial ingredients expands access to a previously exclusive product.
- **Affordable Health and Wellness Products:** There is a growing trend towards affordable health and wellness products made with natural, high-quality ingredients like those featured in Doña Sofía’s CBD-infused soft drinks.

### Who This Affects Most

- **Beverage Industry:** The beverage industry stands to benefit from the addition of CBD to their products, creating a new category for consumers looking for healthy, non-alcoholic options.
- **Health and Wellness Industry:** The health and wellness industry can take advantage of the popularity of CBD by incorporating it into products like Doña Sofía’s CBD-infused drinks to provide consumers with easy access to holistic alternatives for their daily routines.
- **CBD Industry:** As the CBD industry continues to grow, innovative businesses like Doña Sofía’s that offer low-cost, accessible products may be poised to disrupt the market and increase accessibility for wider audiences.

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