# Scents That Make You Shop More Retailers Get Smelly with Their HVAC By Alex Covert | Published 2007-07-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/do-you-smell-something References: [scentair](http://www.scentair.com) & [scentair](http://www.scentair.com) Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling "scents" to businesses. Companies such as [Bloomingdale's](https://www.trendhunter.com/trends/monpure-london), Lexus, or [Giant Eagle](https://www.trendhunter.com/trends/exclusive-digital-promotions-partner) distribute the scents at point of purchase sites or through their HVAC systems. Here are some of the available scents: Ocean Mist, Green Tea & Lemongrass, Cinnamon Buns, Pizza, and my favorite, Dinosaur Dung. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Scent Marketing:** The trend of incorporating scents into marketing to influence consumer behavior, creating opportunities for retailers and hospitality industries to infuse signature smells in their establishments. - **Aromatherapy Retail:** The trend of using scent to target consumer senses for relaxation or to set a desired emotional tone, creating opportunities for spas and home decor retailers to incorporate scent-infused products. - **Smart HVAC Systems:** The trend of integrating smart HVAC systems into retail spaces to more effectively manage and distribute scents, creating opportunities for HVAC and automation industries to develop IoT-enabled scent distribution systems. ### Who This Affects Most - **Retail:** Retailers are incorporating scent into their customer experience to create emotional connections and influence buying decisions. - **Hospitality:** The hospitality industry is using scent to create inviting atmospheres and influence guest moods. - **HVAC:** HVAC companies can develop systems that incorporate IoT and automation to manage and distribute scents for retail and hospitality industries. ## Related on Trend Hunter - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Mood-Modulating Functional Fragrances](https://www.trendhunter.com/trends/aerway-functional-fragrance.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Fall-Ready Home Scents](https://www.trendhunter.com/trends/fall-fragrances.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Neuroscientific Bodycare Campaigns](https://www.trendhunter.com/trends/scent-alchemy.md)