# Million-Dollar Chip Contests Lay's 'Do Us A Flavor Campaign' Promises a $1 Million Reward By Mishal Omar | Published 2017-02-17 | Updated 2017-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/do-us-a-flavor References: [chewboom](http://www.chewboom.com/2017/01/10/lays-do-us-a-flavor-is-back-for-2017-with-1-million-prize/) & [foodincanada](http://www.foodincanada.com/food-in-canada/lays-contest-returns-with-a-new-spin-133339/) Lay's is once again crowdsourcing an idea for its newest flavor as part of its 'Do Us A Flavor' campaign, and is offering a hefty reward for the individual who wins. The campaign was recently kicked off by Nick Lachey and his brother, where the two held a "pitch-off" with participants coming on stage and singing and dancing to inspire people to submit their own ideas. Participants have until March 19, 2017 to create a video, photo or a written piece about their flavor ideas and the inspiration behind them. Participants have an excellent incentive to submit their ideas, as the winner receives a prize of $1 million. With past competitions bringing Thai Sweet Chili and Magic Masala chips to life, this year's Do Us A Flavor will likely be as creative as ever. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Crowdsourced Product Development:** Lay's 'Do Us A Flavor Campaign' is an example of how crowdsourcing can be used to generate new product ideas, which can positively impact a company's bottom line. - **Consumer Engagement:** Lay's 'Do Us A Flavor Campaign' is an innovative way to engage customers and get them involved in the product development process. - **Branded Contests:** Lay's 'Do Us A Flavor Campaign' is an example of how companies can create branded contests to create a buzz around a new product or service. ### Who This Affects Most - **Food and Beverage:** The 'Do Us A Flavor Campaign' by Lay's is an example of how the food and beverage industry can leverage crowdsourcing to get new product ideas and consumer insights. - **Marketing and Advertising:** Lay's 'Do Us A Flavor Campaign' is a creative example of how marketing and advertising professionals can engage with customers and build brand awareness. - **Retail:** Lay's 'Do Us A Flavor Campaign' is an example of how the retail industry can use branded contests to create excitement around new products and drive sales. ## Related on Trend Hunter - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Branded Chip Flavor Contests](https://www.trendhunter.com/trends/favorite-chip-flavor.md) - [Chip-Crusted Tenders](https://www.trendhunter.com/trends/sweet-and-spicy-chips.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Romantic Snack Chip Campaigns](https://www.trendhunter.com/trends/heart-shaped-crisp.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Globally Inspired Chips](https://www.trendhunter.com/trends/lays-flavored-potato-chips.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md)