# Plant-Powered Drink Campaigns Silk Shows How Venus Williams and DJ Khaled 'Do Plants' By Laura McQuarrie | Published 2016-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/do-plants References: [adweek](http://www.adweek.com/agencyspy/fallon-venus-williams-and-dj-khaled-celebrate-the-power-of-plants-for-silk/110725) & [silk](https://silk.com/doplants) 'Do Plants' is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand's Very Vanilla Soymilk is a fixture of the 'Jump' commercial, which is supported by the tennis star, who says: "strong is good." A second video in Silk's Do Plants initiative involves DJ Khaled, who is shown preparing a Silk Almond Milk smoothie. While there have been many celebrity endorsements for unhealthy beverages, the start of this Do Plants initiative from Silk could mark the turning of a new leaf for the public's perception of plant-based beverages. This is particularly true since the sales of non-dairy milks have been surpassing traditional cow's milk beverages in many supermarkets as of late. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Celebrity Plant-based Campaigns:** Using celebrity endorsements to promote plant-based food and drink products. - **Rise of Non-dairy Milks:** Non-dairy milks becoming more popular and potentially shifting consumer preferences for healthier plant-based alternatives. - **Health-conscious Beverages:** Increased demand for plant-based beverages and health-conscious alternatives to traditional options. ### Who This Affects Most - **Food and Beverage:** Opportunities for companies to develop and market more plant-based food and drink options to meet consumer demand. - **Advertising and Marketing:** Opportunities for marketing and ad agencies to use celebrity endorsements and health-conscious messaging to promote products. - **Retail:** Opportunities for retailers to stock and promote more plant-based beverage alternatives to traditional cow's milk products. ## Related on Trend Hunter - [Musical Milk Substitute Ads](https://www.trendhunter.com/trends/silk-ad.md) - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md) - [Plant-Based Pop Star Campaigns](https://www.trendhunter.com/trends/alpro-and-zara-larsson.md) - [Regional Plant-Based Drinks](https://www.trendhunter.com/trends/silk-plantbased-beverage.md) - [Plant-Based Protein Milks](https://www.trendhunter.com/trends/muscle-milk-2.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Revolutionary Plant-Based Milks](https://www.trendhunter.com/trends/the-silk-nextmilk.md) - [Breakfast-Inspired Concerts](https://www.trendhunter.com/trends/tiny-kitchen-concerts.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md)