# Do Not Mail Registries Seattle Follows San Francisco in Bid for Junk Mail Ban By Katie Cordrey | Published 2010-02-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/do-not-mail-registries References: [donotmail.org](http://donotmail.org/article.php?id=256) & [causecast.org](http://www.causecast.org/news_items/9590-stop-junk-mail-save-the-environment) On January 25, 2009, the [Seattle City Council](https://www.trendhunter.com/trends/seattles-best-coffee-1) passed, by an 8-1 vote, a resolution asking the state of Washington to create a ‘Do Not Mail Registry’ so state residents can stop receiving unwanted [promotional mail](https://www.trendhunter.com/trends/stable), (a.k.a. junk mail). The non-binding resolution is similar to a San Francisco resolution passed in March 2009. A ‘Do Not Mail Registry’ would allow individuals to opt out of commercial junk mail. The direct mail industry has opposed such registries in the past saying that they “ban” junk mail. A registry would allow people to continue to receive direct mail if they want it. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 2% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Do-not-mail Registries:** The creation of do-not-mail registries can potentially disrupt the direct mail industry and force businesses to seek alternative forms of advertising. - **Opt-in Marketing:** Businesses can take advantage of the shift towards opt-in marketing by creating personalized and targeted marketing strategies for interested individuals. - **Eco-friendly Marketing:** Businesses can adopt eco-friendly marketing practices to appeal to environmentally conscious consumers who are in favor of reducing waste and protecting the environment. ### Who This Affects Most - **Direct Mail:** A do-not-mail registry can disrupt the direct mail industry and force businesses to find alternative ways of reaching potential customers. - **Marketing:** The shift towards opt-in marketing can disrupt traditional marketing practices and encourage businesses to create more personalized and targeted marketing strategies. - **Environmental Services:** The creation of do-not-mail registries can encourage businesses to adopt eco-friendly marketing practices, creating opportunities for environmental services companies to provide sustainable marketing solutions. ## Related on Trend Hunter - [Nature-Centered City Campaigns](https://www.trendhunter.com/trends/visit-seattle.md) - [Data-Activated Direct Mail Programs](https://www.trendhunter.com/trends/ai-mail.md) - [Durable Modern Mailboxes](https://www.trendhunter.com/trends/nonlocking-mailbox.md) - [Retail E-Waste Collectors](https://www.trendhunter.com/trends/e-waste-collection.md) - [Collaborative Recycling Initiatives](https://www.trendhunter.com/trends/comprehensive-recycling.md) - [Temporary Email Services](https://www.trendhunter.com/trends/instant-mail.md) - [Email Management Solutions](https://www.trendhunter.com/trends/mailsweeper.md) - [Email Subscription Management Features](https://www.trendhunter.com/trends/manage-subscriptions-view.md) - [Newsletter Management Tools](https://www.trendhunter.com/trends/newsletter-management.md)