# Cheeky Self-Care Pillows La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation By Laura McQuarrie | Published 2024-01-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/do-not-disturb-decor References: [hometextilestoday](https://www.hometextilestoday.com/brands-amp-marketing/give-me-a-break-limited-la-z-boy-pillows-send-message-of-relaxation/) & [DoNotDisturbDecor](http://DoNotDisturbDecor.com)  To complement its Long Live The Lazy campaign, [La-Z-Boy](https://www.trendhunter.com/trends/dfs-and-shaquille-oneal) launched Do Not Disturb Décor, a limited series of [needlepoint pillows](https://www.trendhunter.com/trends/perron-pillo-lounge-chair) that help people prioritize and protect their need to rest in the new year. The limited-edition pillows are decorated with tongue-in-cheek phrases that help people playfully communicate their need for downtime, such as "Do Not Disturb," "Long Live the Lazy" and "Recline Mode Activated." According to a recent La-Z-Boy survey, nearly three in four Americans (74%) say they plan to prioritize rest as a form of self-care this year. Although nearly half of Americans (47%) use the "do not disturb" function on their phones for moments of rest and relaxation, 76% of people report that their friends and family don't always respect their time when they want uninterrupted time to replenish. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 56% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Self-care Pillows:** La-Z-Boy's Do Not Disturb Décor offers needlepoint pillows that prioritize and protect the need for rest and relaxation. - **Rest as Self-care:** According to a recent survey, 74% of Americans plan to prioritize rest as a form of self-care, creating opportunities in the market for rest-focused products and services. - **Downtime Communication:** La-Z-Boy's limited edition pillows with tongue-in-cheek phrases like 'Recline Mode Activated' tap into the need for playful communication about downtime, potentially inspiring new products and messaging strategies. ### Industries Being Reshaped - **Home Furnishings:** La-Z-Boy's Do Not Disturb Décor pillows are a disruptive innovation opportunity in the home furnishings industry, offering unique products that prioritize rest and relaxation. - **Self-care:** The growing trend of prioritizing rest as self-care presents an opportunity for businesses in the self-care industry to develop rest-focused products and services. - **Communication Products:** The need for playful communication about downtime highlighted by La-Z-Boy's pillows presents an opportunity for the communication products industry to create innovative solutions for expressing rest and relaxation needs. ## Related on Trend Hunter - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md) - [Relaxing Weighted Pillows](https://www.trendhunter.com/trends/quiet-mind.md) - [Rest-Supportive Desk Concepts](https://www.trendhunter.com/trends/lazy-concept.md) - [Stress-Alleviating Sleep Collections](https://www.trendhunter.com/trends/marks-spencer-and-sleep.md) - [Comfort-Focused Chair Designs](https://www.trendhunter.com/trends/accent-chair.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Customized Sleeping Products](https://www.trendhunter.com/trends/rest-offers.md)