# Coupling Travel Campaigns 'Do It for Denmark' Aims to Raise Denmark's Declining Birthrates By Laura McQuarrie | Published 2014-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/do-it-for-denmark References: [adverblog](http://www.adverblog.com/2014/03/28/do-it-for-denmark-–-ovulation-based-travel-discounts/) & [do-it-for-denmark.dk](http://do-it-for-denmark.dk/) With birthrates on the decline in Denmark, Spies, a Danish travel agency came up with a very unusual way to [promote travel](https://www.trendhunter.com/trends/where-theres-a-wyndham), among other activities at the same time with the suggestively-named 'Do it for Denmark' campaign. Birthrates in Denmark are at a 27 year low, meaning there aren't enough babies being born to support its aging population. However, couples are about 46% more likely to engage in sexual activity while on vacation, so Spies created a campaign around this idea. On the Do it for Denmark site, there's even an [ovulation calendar](https://www.trendhunter.com/trends/u-up-campaign), so that trips can be planned around the time a woman is most likely to get pregnant. About nine months after booking a trip, if couples can prove that they conceived while on that holiday, they will win three years worth of [baby supplies](https://www.trendhunter.com/trends/delay-the-delivery), plus a family-friendly vacation. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Fertility-focused Travel:** Travel campaigns that promote fertility as a key motivator for booking trips present an opportunity to target couples who may be struggling with conception. - **Promoting Family-friendly Activities:** Travel agencies can cater to families by promoting destinations and activities that are suitable for all ages, and incentivizing family travel to boost birthrates and support aging populations. - **Integrating Technology with Travel:** Incorporating technology, such as ovulation calendars and fertility tracking apps, into travel campaigns can attract tech-savvy consumers and provide a more personalized travel experience. ### Sectors Adopting This - **Travel and Tourism:** The travel industry can create travel campaigns that focus on fertility and promoting family-friendly activities to increase bookings and support the growth of local economies. - **Family-oriented Businesses:** Companies that cater to families, such as baby supply stores or theme parks, can partner with travel agencies to offer vacation packages and promote family travel as a way to boost birthrates and support aging populations. - **Healthtech:** Health technology companies can collaborate with travel agencies to integrate fertility tracking apps and other health-focused technologies into travel campaigns, providing a more personalized and tech-savvy experience for consumers. ## Related on Trend Hunter - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Plan-Free Vacation Campaigns](https://www.trendhunter.com/trends/vacation-campaign.md) - [Eco-Friendly Tourism Campaigns](https://www.trendhunter.com/trends/dominica.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md)