# Skin-Caring Complexion Balms The Do It All Sheer Tint Face Balm Boasts a 92% Skincare Base By Laura McQuarrie | Published 2026-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/do-it-all-sheer-tint-face-balm References: [prnewswire](https://www.prnewswire.com/news-releases/leading-skin-first-makeup-brand-it-cosmetics-launches-game-changing-complexion-innovation-the-new-do-it-all-sheer-tint-face-balm-with-actress-and-generational-icon-jennie-garth-302661828.html) & [instagram](https://www.instagram.com/p/DTiKDIdAUU1/)  The Do It All Sheer Tint Face Balm is a new release from IT Cosmetics and the brand's biggest innovation in [skin-first makeup](https://www.trendhunter.com/trends/allinone-tinted-moisturizer) since [CC+ Cream](https://www.trendhunter.com/trends/cc-colorcorrecting-tinted-serum). This hybrid product boasts a 92% skincare base and instantly supports more radiant-looking skin, all while addressing the needs of mature skin over time. Maude Brunschwig, IT Cosmetics Global Brand President, said, "We innovate on behalf of real women, especially those over 40, who want visible results and products that let them feel confident in the skin they're in." To launch the transformative, multi-benefit Do It All Sheer Tint Face Balm, IT Cosmetics teamed up with actress, designer, and podcast host Jennie Garth to start a conversation about skin confidence. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 98% | Activity: 99% | Freshness: 62% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Beautifying Balms:** The rise of makeup products with high skincare content caters to consumers seeking minimalist routines with maximal benefits. - **Age-inclusive Beauty Initiatives:** Brands focusing on skin care for those over 40 respond to the growing demand for age-relevant cosmetic solutions that promote skin confidence. - **Celebrity-backed Beauty Campaigns:** Collaborations with well-known personalities in beauty launches highlight the importance of authenticity and approachable beauty messaging in marketing. ### Where This Applies - **Cosmetic Skincare:** The blending of makeup and skincare signals a shift towards products that offer both aesthetic and health benefits, catering to wellness-oriented consumers. - **Ethical Beauty:** Age-targeted beauty brands emphasizing real-life results for diverse age groups reflect a commitment to inclusivity and authenticity in personal care. - **Influencer Marketing:** The strategic use of celebrities to elevate brand stories demonstrates the continued reliance on influencer credibility and relatability in driving consumer engagement. ## Related on Trend Hunter - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Derm-Approved Lip Serums](https://www.trendhunter.com/trends/hydrating-lip-serum.md) - [Skin-Caring Coffee Collabs](https://www.trendhunter.com/trends/joyce-beauty-x-mrs-hs.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [Autumnal Liquid Lip Balms](https://www.trendhunter.com/trends/pout-hero.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md) - [Multi-Benefit Bodycare](https://www.trendhunter.com/trends/hydrarepair-body-range.md) - [Targeted Skincare Primers](https://www.trendhunter.com/trends/grip-trip-primers.md)