# Simple Straightforward Commercials The Do It All iPad ad Focuses on One of the Tablet's Features By Sarah Moore | Published 2012-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/do-it-all-ipad-ad References: [mashable](http://mashable.com/2012/06/19/ipad-add-microsoft-surface/) & [store.apple](http://store.apple.com/ca?afid=p219|GOCA&cid=AOS-CA-KWG) In time for the release of [Microsoft's](https://www.trendhunter.com/trends/surface-pro-10) Surface tablet, the Do It All iPad ad was launched to remind people why they love [Apple](https://www.trendhunter.com/trends/apple-trust-issues) products. Created by the company's longtime partner at the advertising team of TBWA\Media Arts Lab, the short segment is casual in tone and focuses on the tablet's bright retina display and its intuitive nature. While it does nonchalantly note all of the different activities that one can do on the iPad, it mainly drives attention to the crisp display and easy-to-operate touchscreen. The short segment manages to cram the tablet user's ability to read The New Yorker, watch a promo plug of [Pixar's](https://www.trendhunter.com/trends/zbar-vanilla-cupcake) latest film, create a piece of art and share photos into a mere 30 seconds without bombarding the viewer. Whether the commercial will help to defend the iPad's lead in the tablet realm is to be seen but the company's easy-going commercial style is certainly interesting. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Tablet Advertising:** Opportunity for companies to create simple and focused commercials that highlight specific features of tablets. - **Retina Display:** Potential for advancements in display technology to enhance the quality and clarity of images on tablets. - **Intuitive Touchscreen:** Opening for further development of user-friendly touchscreen interfaces for tablets. ### Industries Being Reshaped - **Technology:** Companies in the technology industry can leverage tablet advertising trends to promote their products. - **Advertising:** Opportunity for companies in the advertising industry to create innovative and engaging tablet commercials. - **Art and Design:** Potential for art and design industries to explore the creative possibilities of tablets with intuitive touchscreens. ## Related on Trend Hunter - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Featherlight 5G-Enabled Tablets](https://www.trendhunter.com/trends/apple-ipad-air.md) - [Highly Portable Productivity Tablets](https://www.trendhunter.com/trends/new-apple-ipad-air.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md)