# Hereditary Home Decor DNA11 Launches a Suite of New, Genetics-Inspired Furniture By Omar Yusuf | Published 2011-10-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dna11 References: [gizmodo](http://gizmodo.com/5849176/you-can-actually-turn-your-dna-into-houseware-decors) & [labs.dna11](http://labs.dna11.com/) Although the design firm has certainly explored the idea of genetics and art in the past, DNA11's newest collection of unique furnishings is a step above and beyond most modern indoor decor. Having the option to add some personal flare to a couch, painting or bed sprawl is always fantastic. But the Las Vegas-based firm DNA11 was determined to create household trimmings that are entirely a reflection of *your* heritage and identity, as opposed to a generic, patterned product. The company invites you to send in a mouth swab sample or fingerprint, so that they can map your DNA and produce bowls, rugs, paintings and water-walls based on its structure. Moreover, DNA11 stresses that their secure laboratories ensure complete discretion. Though the custom products range from $1,000 to $10,000 in price, I'm tempted to raise the funds for one of those water-walls! ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Personalized Decor:** DNA11's genetics-inspired furniture collection allows consumers to personalize their decor like never before. - **Biometric Design:** DNA11's use of mouth swabs and fingerprints in their furniture provides a disruptive innovation opportunity in the biometric design industry. - **Data-informed Art:** DNA11's genetics-inspired furniture collection utilizes consumers' DNA data to create unique pieces that disrupt the traditional art and decor industries. ### Who This Affects Most - **Furniture:** The furniture industry has an opportunity to disrupt traditional design practices and offer personalized, biometrically-informed pieces inspired by DNA11's collection. - **Art:** DNA11's genetics-inspired furniture collection provides an opportunity for the art industry to incorporate consumers' DNA data into their work, disrupting traditional methods of creating and displaying art. - **Genetics:** DNA11's unique use of genetics in home decor presents an opportunity for the genetics industry to expand into new and creative avenues beyond traditional research and medical applications. ## Related on Trend Hunter - [Direct-To-Consumer Genetic Testing Products](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing.md) - [Unique Burl-Inspired Furniture](https://www.trendhunter.com/trends/don-heston-studio.md) - [Interdependency-Inspired Designer Furniture](https://www.trendhunter.com/trends/hilo.md) - [Vibrant Furniture Collections](https://www.trendhunter.com/trends/vibrant-furniture-collection.md) - [Design-Forward Furniture Collections](https://www.trendhunter.com/trends/furniture-collection1.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Denim-Covered Furniture Capsules](https://www.trendhunter.com/trends/harry-nuriev.md) - [Jewelry-Inspired Furniture](https://www.trendhunter.com/trends/through-chrome-reflections.md) - [Contemporary Home Fall Furniture](https://www.trendhunter.com/trends/blu-dot-4.md)