# Anti-Manscaping Cover Shoots DNA Magazine's 'Sexiest Men Alive' Issue Lets It Hang Out By mediterranean | Published 2009-08-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/dna-magazine-sexiest-men-alive References: [homotography.blogspot](http://homotography.blogspot.com/2009/08/chris-campanioni-dna-sexiest-men-alive.html) September issues are known for their fall previews and fashion trends roundups, but lifestyle and [gay-themed magazines](https://www.trendhunter.com/trends/i-wool-survive) have a different agenda--take it off! The ‘Sexiest Men Alive 2009’ issue of Australian DNA magazine takes the current ‘[pubic hair chic](https://www.trendhunter.com/trends/pubic-hair-skin)’ trend to the extreme with a scandalous cover that does not leave much to the imagination. Photographer Frank Louis shot cover model Chris Campanioni wearing an extremely [low rise swimming bottoms](https://www.trendhunter.com/trends/tom-daley-swimwear). Perhaps this is what the next Olympic competition would look like? ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Extreme Revealing Magazine Covers:** Opportunity for lifestyle and entertainment magazines to push boundaries and generate buzz by featuring scandalous covers. - **Pubic Hair Chic Trend:** Beauty and personal care industry can capitalize by creating products that cater to this trend and educate consumers on proper grooming techniques. - **Shrinking Swimwear for Men:** Fashion industry can innovate by creating more daring and revealing clothing options for men, particularly in swimwear. ### Industries Being Reshaped - **Lifestyle and Entertainment Magazines:** Opportunity to push boundaries and generate buzz by featuring scandalous covers, potentially increasing readership and revenue. - **Beauty and Personal Care:** Opportunity to create products and services that cater to the pubic hair chic trend and educate consumers on proper grooming techniques. - **Fashion:** Innovation opportunity to create more daring and revealing clothing options for men, particularly in swimwear, potentially tapping into a previously untapped market. ## Related on Trend Hunter - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md)