# Genetics-Revealing Bookcases The 'DNA Bookcase' Stores Your Books with a Scientific Flair By Alexander Lam | Published 2013-08-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dna-bookcase References: [fancy](http://fancy.com/things/392405440501123193/DNA-Bookcase) & [cattelanitalia](http://www.cattelanitalia.com/en/product/c24/531E3679-C228-4298-BE2F-AE80F993126D/dna) Using a [sleek and minimalist design](https://www.trendhunter.com/trends/industrial-bookstand), the 'DNA Bookcase' allows you to put your books on display with a geeky flair. Designers at Cattelan Italia created the bookshelf to complement any space while efficiently storing your books. The DNA Bookcase has [13 ledges which spiral upwards](https://www.trendhunter.com/trends/ledoux-prt-collection) so that you have easy access to your literature collection. Cattelan Italia's beautiful shelf doubles as a piece of sculptural art. When fully stocked, the shelf looks like a double helix that's made of literature instead of genetic material. Where DNA is a roadmap of your physical self, this shelf is a roadmap for your cultural and mental landscape. The DNA Bookcase was [made using steel](https://www.trendhunter.com/trends/pli-steel-wall-shelf) for maximum stability. You can currently purchase the shelf for either matte black or matte white depending on what space you're trying to augment. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sleek Design:** Disruptive innovation opportunity: Develop furniture designs that combine functionality and aesthetics in a sleek and minimalist way. - **Geeky Flair:** Disruptive innovation opportunity: Create products that appeal to niche markets by incorporating geeky elements into their design. - **Cultural and Mental Landscape:** Disruptive innovation opportunity: Explore ways to visually represent intangible aspects of culture and mental experiences through design and aesthetics. ### Where This Applies - **Furniture Design:** Disruptive innovation opportunity: Revolutionize the furniture industry by combining unique aesthetics with functional designs. - **Home Décor:** Disruptive innovation opportunity: Introduce innovative home décor products that cater to specific themes or interests, such as geek culture. - **Art and Sculpture:** Disruptive innovation opportunity: Merge art and functionality by creating sculptural pieces that serve a practical purpose, like the DNA Bookcase. ## Related on Trend Hunter - [Book-Storing Side Tables](https://www.trendhunter.com/trends/bookgroove-bookrack.md) - [Video Game-Like Bookcases](https://www.trendhunter.com/trends/tetris-bookcase.md) - [Minimalist Bookish Shelves](https://www.trendhunter.com/trends/minimal-bookshelf.md) - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Sculptural Bookshelves Designs](https://www.trendhunter.com/trends/sculptural-bookshelf.md) - [Speaker-Inspired Shelving](https://www.trendhunter.com/trends/lloyd-tex.md) - [Expandable Bookcase Designs](https://www.trendhunter.com/trends/burrow-index-bookcase.md) - [Dynamic Geometric Bookshelves](https://www.trendhunter.com/trends/cheft.md) - [Room-Dividing Bookshelf Designs](https://www.trendhunter.com/trends/frquence-shelf.md)