# Wounded Animal Ads The 'No to Mining in Palawan' Campaign by DM9JaymeSyfu is Heartbreaking By Ana Lopez | Published 2012-01-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dm9jaymesyfu References: [adsoftheworld](http://adsoftheworld.com/media/print/no_to_mining_in_palawan_wounds_pangolin) Not many people are aware of the [environmental damage caused by mining](https://www.trendhunter.com/trends/patagonia-films), which is why the 'No to Mining In Palawan' campaign by Philippine-based agency DM9JaymeSyfu produced a [series of ads](https://www.trendhunter.com/trends/mwcurated) about this important issue. Simple but powerful, these prints show the image of animals with an open and bloody wounds on their backs. The agency used a wide range of animals -- from whales to mouse deer -- to illustrate how the inadequate exploitation of the land seriously harms all [wild creatures](https://www.trendhunter.com/trends/food-lion1). The mammals appear on the center of a black and looming background, which helps to focus viewers' attention directly on the animals. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-activism Marketing:** There is a growing trend towards using marketing campaigns to raise awareness of environmental issues. - **Shockvertising:** Using a graphic and thought-provoking approach to advertising can be a powerful way to create buzz and engagement. - **Sustainability Education:** As consumers become increasingly aware of environmental issues, there is an opportunity to offer education and resources around sustainable living. ### Where This Applies - **Marketing & Advertising:** Innovative campaigns that use provocative imagery can help raise awareness of important issues and drive societal change. - **Environmental Conservation:** There is an opportunity for organizations focused on preserving the environment to partner with marketing agencies and use their platforms to share important messages. - **Education & Training:** With a growing emphasis on sustainability, there is an opportunity for educational institutions to develop programs and resources to educate individuals on ways to live more sustainable lives. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md)