# Accessible Luxury Platforms The D'Luxe Shopping Platform Makes Designer Brand Names Affordable By Laura McQuarrie | Published 2014-05-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dluxe References: [techinasia](http://www.techinasia.com/dealcomsg-launches-luxury-products-space-dluxe-bring-opulence-masses/) & [deal.sg](http://www.deal.com.sg/luxury/singapore) The sale-based e-commerce site [DEAL.com.sg](http://www.deal.com.sg/) recently launched a new platform under the name of 'D'Luxe,' which aims to make luxury products available to a much wider range of consumers online. D'Luxe features items from premium brands like Coach, Prada and Chanel at quite competitive prices. Currently there are about 900 [branded products](https://www.trendhunter.com/trends/amazon-haul) on the web store and by the end of the year, D'Luxe is set to up this number to about 1,500 brand-name items, which would make it one of the biggest [luxury shopping platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) in all of Singapore. DEAL's co-founder and CEO Patrick Linden describes that "the [luxury e-commerce market](https://www.trendhunter.com/trends/quince-gourmet-food-wines) that is currently not being served by any other players locally" and D'Luxe specifically caters to shoppers with less of a disposable income. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Accessible Luxury:** The rise of accessible luxury platforms, like D'Luxe, is making designer brand names affordable for a wider range of consumers. - **Competitive Pricing:** D'Luxe's competitive pricing strategy disrupts the luxury e-commerce market, offering premium brand products at more affordable prices. - **Expanding Product Range:** D'Luxe's plan to expand its brand-name item selection to 1,500 products presents an opportunity for customers to access a wide range of luxury offerings. ### Sectors Adopting This - **E-commerce:** The rise of accessible luxury platforms like D'Luxe provides an opportunity for disruptive innovation in the e-commerce industry, catering to the demand for affordable luxury products. - **Retail:** D'Luxe's approach of making luxury brands accessible to a wider range of consumers disrupts the traditional retail industry, transforming the way luxury products are bought and sold. - **Fashion:** The expansion of D'Luxe and similar platforms offers disruptive innovation opportunities in the fashion industry by democratizing access to designer brand names. ## Related on Trend Hunter - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Authenticated Luxury Shops](https://www.trendhunter.com/trends/ebay-luxury-exchange.md) - [Phygital Luxury Marketplaces](https://www.trendhunter.com/trends/luxfi.md) - [Luxury NFT Platforms](https://www.trendhunter.com/trends/exclusible.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [eCommerce Consignment Services](https://www.trendhunter.com/trends/ebay-consignment.md)