# Glowing Hair and Makeup Dazed & Confused Highlights 20 Years of DKNY in Style By Bianca | Published 2009-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dkny-dazed-confused-anniversary References: [dazeddigital](http://www.dazeddigital.com/Fashion/article/1687/1/DKNY_Turns_20?utm_source=_link&utm_medium=Link&utm_campaign=Newsletter&utm_term=DKNY) DKNY celebrated its 20th birthday with a neon bang with an unforgettable [glow-in-the-dark fashion shoot](https://www.trendhunter.com/trends/glow-reimagined). Who better to throw a stylish fete than a fashion house themselves? Donna Karan teamed with Dazed & Confused to create a promotional video and photoshoot for the magazine’s February issue using the crazy [highlighter-hued theme](https://www.trendhunter.com/trends/gucci-glow-highlighter). Some of the outtakes can be seen in the gallery. Photographer Pierre Debusschere shot the galactic set and did an out-of-this-world job capturing the outlandish 80s styling of Katie Shillingford. Check out the video [here](http://www.dazeddigital.com/Fashion/article/1687/1/DKNY_Turns_20?utm_source=_link&utm_medium=Link&utm_campaign=Newsletter&utm_term=DKNY). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Neon Fashion:** Fashion industry can embrace the neon trend and create glow-in-the-dark clothes and accessories - **Glow-in-the-dark Cosmetics:** Cosmetics industry can introduce a line of glow-in-the-dark makeup and hair products - **Galactic-themed Photoshoots:** Photography industry can explore the potential of galactic-themed photoshoots inspired by DKNY's neon fashion shoot ### Industries Being Reshaped - **Fashion:** Fashion industry can leverage the neon trend and add a new dimension to clothing and accessories - **Cosmetics:** Cosmetics industry can introduce a line of innovative products that glow in the dark - **Photography:** Photography industry can create new kinds of photoshoots that bring together fashion and creativity ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Invigorating Upcycled Fragrances](https://www.trendhunter.com/trends/dkny-247.md) - [Vibrantly Reimagined Fragrances](https://www.trendhunter.com/trends/daisy-glow-limited-edition.md)