# Invigorating Upcycled Fragrances DKNY 24/7 Eau de Parfum is a Tribute to Those Always on the Move By Laura McQuarrie | Published 2024-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dkny-247 References: [fragrantica](https://www.fragrantica.com/perfume/Donna-Karan/DKNY-24-7-94958.html) & [dkny](https://www.dkny.com/products/95044c000?srsltid=AfmBOorqOXtDce5RG9qxPG4PApb8UKGCmFN6ColuMXGe-uZpFGGkddcG)  Inspired by the vibrant energy of the city that never sleeps and the dynamic spirit of those perpetually on the move, [DKNY 24/7](https://www.trendhunter.com/trends/dkny-be-delicious-orchard-st) is a new fragrance that captures the essence of constant activity and excitement in every exhilarating note. This eau de parfum from the iconic New York fashion leader was crafted by [DSM-Firmenich](https://www.trendhunter.com/trends/florist-eau-de-parfum) Principal Perfumer, Frank Voelkl and it's touted as a textural floral woody musk with invigorating notes that represent the buzz of urban life. Top notes include pink pepper and rhubarb that lead into a heart of rose, tuberose and jasmine, and a grounding base with upcycled cedarwood, upcycled sandalwood, upcycled musk and [Ambrox](https://www.trendhunter.com/trends/pocket-perfume) Super. DKNY 24/7 is packaged within an hourglass-shaped bottle that represents the city itself and its iconic skyline. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 71% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Ingredients:** The use of upcycled cedarwood, sandalwood, and musk in fragrances demonstrates a shift towards sustainable and eco-conscious consumer products. - **City-inspired Scents:** Fragrances capturing the essence of urban life resonate with consumers seeking a connection to the vibrant energy and dynamic spirit of cityscapes. - **Textural Floral Woody Musk:** Innovative scent combinations like textural floral woody musk offer a complex olfactory experience that appeals to modern urban consumers. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry is increasingly incorporating sustainable practices and materials, evident in the use of upcycled ingredients. - **Fashion and Lifestyle:** Fashion and lifestyle brands are expanding into fragrance lines that reflect their overall aesthetic and ethos, creating comprehensive brand experiences. - **Sustainable Consumer Goods:** The incorporation of upcycled materials in products is becoming a hallmark of the sustainable consumer goods industry. ## Related on Trend Hunter - [Upcycled Fruity Floral Fragrances](https://www.trendhunter.com/trends/dear-sky.md) - [Latte-Inspired Luxe Fragrances](https://www.trendhunter.com/trends/be-delicious-latte.md) - [Woody Gourmand Fragrances](https://www.trendhunter.com/trends/weworewhat-001.md) - [Sorbet-Inspired Fragrances](https://www.trendhunter.com/trends/dkny-be-delicious-ice-pop.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Intense Unisex Fragrances](https://www.trendhunter.com/trends/ck-one-essence.md)