# Indoor Drone-Testing Retailers The DJI Shanghai Flagship Showcases Its Various Models By Joey Haar | Published 2017-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dji-shanghai-flagship References: [chinaretailnews](http://www.chinaretailnews.com/2017/01/02/8840-dji-places-fourth-global-flagship-store-in-shanghai/) & [dji](http://www.dji.com/newsroom/news/dji-opens-its-second-china-flagship-store-in-shanghai) Unmanned aerial vehicles, also known as drones, have been increasing in popularity recently, and the [DJI](https://www.trendhunter.com/trends/dji) Shanghai flagship location is a response to those increased sales. The store recognizes the unique necessities that abound when purchasing a drone, and it offers consumers many ways to feel confident when they make their decision. The most notable aspect of the DJI Shanghai flagship is its flight cage. Enclosed by floor-to-ceiling netting and measuring at 20 square meters, the cage is a space for consumers to safely test out the drones without having to leave the store. Cleverly, the flight cage is visible from the street, presenting passersby with a tempting spectacle that is likely to increase foot traffic entering the store. The Shanghai flagship also features resources and creative use-case videos throughout the two-storey space. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Drone Retail Experience:** Creating dedicated spaces for consumers to test drones within a retail environment can enhance customer confidence and generate increased foot traffic. - **Visible Product Showcasing:** Installing visible flight cages or interactive displays can attract attention from passersby and entice them to explore the store. - **Educational Retail Spaces:** Including resources and creative use-case videos in a retail environment can educate consumers and help them make informed purchasing decisions. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry can benefit from creating physical spaces where consumers can test and experience drones before making a purchase. - **Retail:** Incorporating drone testing areas and engaging product showcases in retail spaces can drive foot traffic and boost sales. - **Advertising and Marketing:** Installing visible flight cages or interactive displays can be a disruptive innovation opportunity for advertising and marketing agencies looking to create captivating experiences for their clients' products. ## Related on Trend Hunter - [Refurbished Aerial Drones](https://www.trendhunter.com/trends/dji.md) - [Foldable All-Weather Drones](https://www.trendhunter.com/trends/matrice-30.md) - [Intercity Cargo Delivery Drones](https://www.trendhunter.com/trends/dji-express.md) - [Foldable Camera Drone Units](https://www.trendhunter.com/trends/dji-1.md) - [Enterprise-Ready Drone Models](https://www.trendhunter.com/trends/dji-matrice-400.md) - [Multi-Mode Camera Drones](https://www.trendhunter.com/trends/multimode-camera-drones.md) - [Minuscule Flagship Photography Drones](https://www.trendhunter.com/trends/dji-mini-4-pro.md) - [Carbon-Caged Mapping Drones](https://www.trendhunter.com/trends/mapping-drone.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md)