# Interactive Drone Showrooms The DJI Flagship Store Lets Users Test Fly Different Drones By Katherine Pendrill | Published 2016-05-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dji-flagship References: [insideretail.asia](https://insideretail.asia/2016/03/14/dji-korea-opens-hongdae-flagship/) & [dji](http://www.dji.com/newsroom/news/dji-expands-into-korea-market-with-launch-of-flagship-store-in-hongdae) The new [DJI](https://www.trendhunter.com/trends/dji) flagship store in Seoul's Hongdae district lets consumers get up close and personal with the latest drone technology. [South Korea](https://www.trendhunter.com/trends/siyanda) is known for being on the cutting-edge of new technology and this includes [quadcopter innovations](https://www.trendhunter.com/trends/drone-lightshow). As a wold leader in the drone industry, DJI is now giving Korean consumers a chance to get a closer look at its products. The new DJI flagship store opened in March of this year as part of the company's effort to expand into the South Korean market. The store features several interactive spaces such as a Customer Experience Zone where pilots host daily demos, a Product Showcase where consumers can examine the latest DJI products and a Hall of Inspire, which is a virtual experience that allows consumers to view aerial footage from around the world. The flagship also has an After-Sale Support staff on-hand to help those who already own DJI products. With so much technological innovation happening in South Korea, the interactive flagship caters to a growing number of consumers interested in quadcopters and related products. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Interactive Drone Showrooms:** Disruptive innovation opportunity: Creating interactive drone showrooms that allow consumers to test fly different drones before purchase. ### Where This Applies - **Drone Technology:** Disruptive innovation opportunity: Developing new quadcopter innovations to meet the growing consumer interest in drones. - **Retail:** Disruptive innovation opportunity: Incorporating interactive spaces and virtual experiences in retail stores to enhance consumer engagement. - **South Korean Technology:** Disruptive innovation opportunity: Collaborating with South Korean technology companies to leverage their cutting-edge innovations in the drone industry. ## Related on Trend Hunter - [Refurbished Aerial Drones](https://www.trendhunter.com/trends/dji.md) - [Interactive Store Hubs](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Hybrid Racing Camera Drones](https://www.trendhunter.com/trends/dji-fpv2.md) - [Foldable Camera Drone Units](https://www.trendhunter.com/trends/dji-1.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Flagship Metaverse Retail Stores](https://www.trendhunter.com/trends/decentraland.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Minuscule Flagship Photography Drones](https://www.trendhunter.com/trends/dji-mini-4-pro.md)