# DJ-Designed Packaging Club Coke Teams Up With Justice and So_Me By Rachel | Published 2009-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dj-drink-designs-club-coke-teams-with-justice-and-so_me-for-new-bottle References: [highsnobiety](http://www.highsnobiety.com/news/2009/04/06/club-coke-by-justive-and-so_me-available/) & [colette.fr](http://www.colette.fr/#/eshop/article/77679/club-coke-09/61/) For the fifth year of Club [Coke](https://www.trendhunter.com/trends/cocacola-europe-1), [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) has teamed with DJ Justice and Edbanger Records Creative Director So_Me in an attempt to market the brand for use in nightclubs everywhere. The bottle keeps Coca-Cola’s original red color, but the new design adds the words “Do the Dance, by Justice and So_Me.” The bottle also glows in the dark—after all, there’s nothing worse than losing your bottle of Coke in the club. The design finally went on sale Monday for £3.50 per bottle, or roughly $6.30 for those of us outside the UK. And for those who think a loose bottle just won’t suffice, don’t fret: [Coca Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) and the men also created a limited edition case to hold your bottle, selling for £50, or about $90. So pop a bottle and toast to never losing your $6 Coca-Cola in a dark room again! ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dj-designed Packaging:** Opportunity for brands to collaborate with DJs and designers to create unique and eye-catching packaging for their products. - **Nightclub Marketing:** Potential for brands to adapt their marketing strategies to target the nightclub industry and create products specifically designed for clubgoers. - **Limited Edition Collectibles:** Growing trend of creating limited edition cases and packaging for products, providing a sense of exclusivity and collectability for consumers. ### Where This Applies - **Beverage Industry:** Opportunity for beverage brands to collaborate with DJs and designers to create unique and memorable packaging for their products, targeting the nightlife and nightclub market. - **Music & Entertainment Industry:** Potential for DJs and musicians to collaborate with brands to create exclusive packaging and merchandise, tapping into their fan base and expanding their reach beyond music. - **Packaging Design Industry:** Increasing demand for innovative and visually appealing packaging designs, opening up opportunities for designers to work with brands in creating standout packaging solutions. ## Related on Trend Hunter - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Mixtape-Branded Cognacs](https://www.trendhunter.com/trends/rmy-martin.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md)